{"podcast":{"title":"The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business","slug":"the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729","podcast_index_feed_id":7871729,"rss_url":"https://feeds.fexingo.com/business/the-newsletter-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-newsletter-podcast/cover.png","author":"Fexingo","episode_count":120,"summary":"Every week, Lucas and Luna scrutinize the business of email newsletters — the platforms, the economics, the craft. From Substack's creator equity model to Beehiiv's ad-network play, they map the shifting landscape where independent writers and media companies collide. They examine real newsletters — Morning Brew, The Hustle, Lenny's Letter — to understand what drives growth, retention, and monetization. Lucas, a former journalist, pushes for the editorial side: How do you build a voice that compels opens? Luna, grounded in audience data, counters with open rates, churn curves, and unit economics. Together, they debate the tension between sponsored content and reader-funded models, the role of SEO and social distribution, and the fragility of a business built on a single inbox. This is not a how-to guide; it's a forensic look at a medium reshaping media. If you run a newsletter, think about starting one, or simply subscribe to a dozen, their conversations will change how you see that daily email. What happens when a writer's list becomes their primary asset — and what happens when it doesn't? #EmailNewsletter #Substack #Beehiiv #NewsletterBusiness #CreatorEconomy #MorningBrew #Medi…","last_synced_at":"2026-07-19T06:17:59.331548+00:00","page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729"},"episode":{"title":"How Newsletters Build Sponsorship Packages That Advertisers Love","slug":"how-newsletters-build-sponsorship-packages-that-advertisers-love","published_at":"2026-06-22T06:38:05+00:00","page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletters-build-sponsorship-packages-that-advertisers-love","show_page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729","url":"https://audio.fexingo.com/business/the-newsletter-podcast/episode-0067.mp3","audio_url":"https://audio.fexingo.com/business/the-newsletter-podcast/episode-0067.mp3","summary":"In this episode of The Newsletter Podcast, Lucas and Luna dive into the art of building sponsorship packages for newsletters. They break down the specific components that make a media kit irresistible to advertisers, using real examples from successful newsletters like Morning Brew and The Hustle. Lucas explains how to structure pricing tiers based on open rates and engagement metrics, while Luna highlights the importance of audience demographics and custom sponsorship formats. They also discuss common mistakes creators make when pitching advertisers and how to price sponsorships effectively. Whether you're a seasoned newsletter operator or just starting out, this episode provides actionable steps to turn your email list into a revenue-generating asset. Tune in to learn how to create sponsorship packages that resonate with brands and drive long-term advertiser relationships. #NewsletterSponsorships #EmailMarketing #SponsorshipPackages #MediaKit #NewsletterMonetization #AdvertiserRelationships #MorningBrew #TheHustle #OpenRates #EngagementMetrics #PricingTiers #AudienceDemographics #CustomSponsorships #NewsletterBusiness #Marketing #FexingoBusiness #BusinessPodcast #TheNewsletterPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode of The Newsletter Podcast, Lucas and Luna dive into the art of building sponsorship packages for newsletters. They break down the specific…","key_points":[],"chapters":[],"topics":[],"duration_seconds":577,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/episodes/how-newsletters-build-sponsorship-packages-that-advertisers-love/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletters-build-sponsorship-packages-that-advertisers-love.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}