{"podcast":{"title":"The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business","slug":"the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729","podcast_index_feed_id":7871729,"rss_url":"https://feeds.fexingo.com/business/the-newsletter-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-newsletter-podcast/cover.png","author":"Fexingo","episode_count":120,"summary":"Every week, Lucas and Luna scrutinize the business of email newsletters — the platforms, the economics, the craft. From Substack's creator equity model to Beehiiv's ad-network play, they map the shifting landscape where independent writers and media companies collide. They examine real newsletters — Morning Brew, The Hustle, Lenny's Letter — to understand what drives growth, retention, and monetization. Lucas, a former journalist, pushes for the editorial side: How do you build a voice that compels opens? Luna, grounded in audience data, counters with open rates, churn curves, and unit economics. Together, they debate the tension between sponsored content and reader-funded models, the role of SEO and social distribution, and the fragility of a business built on a single inbox. This is not a how-to guide; it's a forensic look at a medium reshaping media. If you run a newsletter, think about starting one, or simply subscribe to a dozen, their conversations will change how you see that daily email. What happens when a writer's list becomes their primary asset — and what happens when it doesn't? #EmailNewsletter #Substack #Beehiiv #NewsletterBusiness #CreatorEconomy #MorningBrew #Medi…","last_synced_at":"2026-07-19T06:17:59.331548+00:00","page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729"},"episode":{"title":"How Newsletter Writers Use Pay-What-You-Want Pricing","slug":"how-newsletter-writers-use-pay-what-you-want-pricing","published_at":"2026-07-13T06:39:59+00:00","page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletter-writers-use-pay-what-you-want-pricing","show_page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729","url":"https://audio.fexingo.com/business/the-newsletter-podcast/episode-0109.mp3","audio_url":"https://audio.fexingo.com/business/the-newsletter-podcast/episode-0109.mp3","summary":"In this episode of The Newsletter Podcast, Lucas and Luna explore the pay-what-you-want pricing model for newsletters, using the case study of 'The Compound' by Josh Brown and Michael Batnick. They dive into how this approach boosted conversion rates by over 30% in 2023, the psychology of fairness and reciprocity, and the risks of revenue cannibalization. The hosts discuss practical implementation tips for Substack and Beehiiv creators, including suggested price anchoring and the importance of a 'why pay?' pitch. If you've ever wondered whether letting readers name their own price could work for your newsletter, this episode has real data and actionable takeaways. #PayWhatYouWant #PricingStrategy #NewsletterMonetization #TheCompound #JoshBrown #MichaelBatnick #Substack #Beehiiv #ConversionRates #Reciprocity #BehavioralEconomics #Anchoring #RevenueStrategy #CreatorEconomy #EmailMarketing #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode of The Newsletter Podcast, Lucas and Luna explore the pay-what-you-want pricing model for newsletters, using the case study of 'The Compou…","key_points":[],"chapters":[],"topics":[],"duration_seconds":731,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/episodes/how-newsletter-writers-use-pay-what-you-want-pricing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletter-writers-use-pay-what-you-want-pricing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}