{"podcast":{"title":"The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business","slug":"the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729","podcast_index_feed_id":7871729,"rss_url":"https://feeds.fexingo.com/business/the-newsletter-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-newsletter-podcast/cover.png","author":"Fexingo","episode_count":120,"summary":"Every week, Lucas and Luna scrutinize the business of email newsletters — the platforms, the economics, the craft. From Substack's creator equity model to Beehiiv's ad-network play, they map the shifting landscape where independent writers and media companies collide. They examine real newsletters — Morning Brew, The Hustle, Lenny's Letter — to understand what drives growth, retention, and monetization. Lucas, a former journalist, pushes for the editorial side: How do you build a voice that compels opens? Luna, grounded in audience data, counters with open rates, churn curves, and unit economics. Together, they debate the tension between sponsored content and reader-funded models, the role of SEO and social distribution, and the fragility of a business built on a single inbox. This is not a how-to guide; it's a forensic look at a medium reshaping media. If you run a newsletter, think about starting one, or simply subscribe to a dozen, their conversations will change how you see that daily email. What happens when a writer's list becomes their primary asset — and what happens when it doesn't? #EmailNewsletter #Substack #Beehiiv #NewsletterBusiness #CreatorEconomy #MorningBrew #Medi…","last_synced_at":"2026-07-19T06:17:59.331548+00:00","page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729"},"episode":{"title":"How Newsletter Writers Use Paid Guest Posts to Grow","slug":"how-newsletter-writers-use-paid-guest-posts-to-grow","published_at":"2026-07-10T18:56:49+00:00","page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletter-writers-use-paid-guest-posts-to-grow","show_page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729","url":"https://audio.fexingo.com/business/the-newsletter-podcast/episode-0104.mp3","audio_url":"https://audio.fexingo.com/business/the-newsletter-podcast/episode-0104.mp3","summary":"In this episode of The Newsletter Podcast with Fexingo, Lucas and Luna explore a growth tactic that's often overlooked: paying for guest posts in other newsletters. They break down the math behind a real case—a finance newsletter that spent $2,000 on a single guest post in a larger health-and-wellness newsletter and gained 1,200 new free subscribers, 40 of whom converted to paid within 30 days. Lucas explains the strategy behind targeting high-engagement newsletters with overlapping but not identical audiences, and why this can work better than paid ads or swaps. Luna challenges the idea, pointing out the risks of low-quality audiences and the importance of vetting partners. They discuss how to negotiate rates, how to track performance with UTM parameters, and why the key metric isn't just subscribers acquired but the conversion rate from that cohort. By the end, you'll know exactly how to identify a good guest-post opportunity and whether it's worth the investment for your own newsletter. #NewsletterGrowth #GuestPostStrategy #PaidGuestPosts #EmailMarketing #SubstackTips #BeehiivTips #AudienceBuilding #ContentMarketing #MarketingStrategy #BusinessPodcast #FexingoBusiness #BusinessPodcast #NewsletterMonetization #SubscriberGrowth #ROI #PaidAcquisition #UTMParameters #NewsletterPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode of The Newsletter Podcast with Fexingo, Lucas and Luna explore a growth tactic that's often overlooked: paying for guest posts in other ne…","key_points":[],"chapters":[],"topics":[],"duration_seconds":558,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/episodes/how-newsletter-writers-use-paid-guest-posts-to-grow/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletter-writers-use-paid-guest-posts-to-grow.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}