{"podcast":{"title":"The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business","slug":"the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729","podcast_index_feed_id":7871729,"rss_url":"https://feeds.fexingo.com/business/the-newsletter-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-newsletter-podcast/cover.png","author":"Fexingo","episode_count":120,"summary":"Every week, Lucas and Luna scrutinize the business of email newsletters — the platforms, the economics, the craft. From Substack's creator equity model to Beehiiv's ad-network play, they map the shifting landscape where independent writers and media companies collide. They examine real newsletters — Morning Brew, The Hustle, Lenny's Letter — to understand what drives growth, retention, and monetization. Lucas, a former journalist, pushes for the editorial side: How do you build a voice that compels opens? Luna, grounded in audience data, counters with open rates, churn curves, and unit economics. Together, they debate the tension between sponsored content and reader-funded models, the role of SEO and social distribution, and the fragility of a business built on a single inbox. This is not a how-to guide; it's a forensic look at a medium reshaping media. If you run a newsletter, think about starting one, or simply subscribe to a dozen, their conversations will change how you see that daily email. What happens when a writer's list becomes their primary asset — and what happens when it doesn't? #EmailNewsletter #Substack #Beehiiv #NewsletterBusiness #CreatorEconomy #MorningBrew #Medi…","last_synced_at":"2026-07-19T06:17:59.331548+00:00","page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729"},"episode":{"title":"How Newsletter Writers Use Mini-Courses to Convert Free Subscribers","slug":"how-newsletter-writers-use-mini-courses-to-convert-free-subscribers","published_at":"2026-07-17T06:39:18+00:00","page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletter-writers-use-mini-courses-to-convert-free-subscribers","show_page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729","url":"https://audio.fexingo.com/business/the-newsletter-podcast/episode-0117.mp3","audio_url":"https://audio.fexingo.com/business/the-newsletter-podcast/episode-0117.mp3","summary":"In this episode of The Newsletter Podcast with Fexingo, Lucas and Luna explore the tactic of using mini-courses delivered via email to convert free subscribers into paid ones. They break down the case study of a finance newsletter that used a five-day email course on reading a 10-K to boost its paid conversion rate from 1.5% to 5.8% over a quarter. The hosts discuss why mini-courses work—they provide immediate value, build trust, and create a natural upsell moment—and compare the approach to the more common welcome sequence. They also caution against common pitfalls like over-promising and the need for content that matches the newsletter's core topic. As of mid-July 2026, the strategy remains underutilized, with only an estimated 8% of paid newsletters using a dedicated mini-course, making it a competitive edge for writers looking to grow revenue without increasing traffic. #MiniCourses #EmailNewsletters #NewsletterConversion #Substack #Beehiiv #PaidSubscribers #ContentMarketing #EmailMarketing #FinanceNewsletter #10K #ConversionRate #WelcomeSequence #GrowthStrategy #Marketing #Business #NewsletterPodcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode of The Newsletter Podcast with Fexingo, Lucas and Luna explore the tactic of using mini-courses delivered via email to convert free subscr…","key_points":[],"chapters":[],"topics":[],"duration_seconds":557,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/episodes/how-newsletter-writers-use-mini-courses-to-convert-free-subscribers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletter-writers-use-mini-courses-to-convert-free-subscribers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}