{"podcast":{"title":"The New Music Business with Ari Herstand","slug":"the-new-music-business-with-ari-herstand-744039","podcast_index_feed_id":744039,"rss_url":"https://feeds.acast.com/public/shows/6b22dabf-b9be-45c2-bddb-1483c14ab221","website_url":"https://www.aristake.com","image_url":"https://assets.pippa.io/shows/614da10f772a06733661598c/1659202057312-f105d523ac15bf7f40e73f2d40a9c4d1.jpeg","author":"Ari's Take","episode_count":234,"summary":"**WEBBY AWARD FOR BEST MUSIC PODCAST** “#1 music industry podcast to help keep you in the loop” -Spotify “The 10 Best Music Business Podcasts of 2022\" – Variety Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it. To learn more follow @aristake_ and @ariherstand Visit aristake.com to join the newsletter. -- Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/the-new-music-business-with-ari-herstand-744039"},"episode":{"title":"Going Viral In The Right Way Allowed Him To Turn Down Record Deals and Sell Out Venues Around The World","slug":"going-viral-in-the-right-way-allowed-him-to-turn-down-record-deals-and-sell-out-venues-around-the-world","published_at":"2026-05-20T04:05:00+00:00","page_url":"https://stenobird.com/podcast/the-new-music-business-with-ari-herstand-744039/going-viral-in-the-right-way-allowed-him-to-turn-down-record-deals-and-sell-out-venues-around-the-world","show_page_url":"https://stenobird.com/podcast/the-new-music-business-with-ari-herstand-744039","url":"https://aristake.com/red-leather","audio_url":"https://sphinx.acast.com/p/acast/s/thenewmusicbusiness/e/6a0cbb43b23d275dceb3b00f/media.mp3","summary":"This week on the New Music Business podcast, Ari sits down with Red Leather, the anonymous artist who turned viral TikTok videos into sold-out tours around the world. Known for his signature red hat, Red Leather first started his career by busking on Hollywood Boulevard before exploding online with viral covers and original songs like “The Only Time It Rains in Hollywood.”  In this episode, Red Leather breaks down how he used social media to grow his audience from scratch, why he posted 5 videos a day for 100 straight days, how smashing guitars outside Capitol Records landed him a record deal (that he turned down), and why ticket sales matter more than streams or viral moments. He also opens up about sobriety, surviving addiction, touring independently, and eventually partnering with Empire after years of doing everything DIY. Follow Red Leather: Instagram: https://www.instagram.com/redleather/ TikTok: https://www.tiktok.com/@redleather Check out Ari’s Take: https://aristake.com 00:04:02 - Intro 00:04:36 - The Origin of Red Leather 00:06:39 - Sobriety, Addiction & Artistic Vulnerability 00:10:11 - Posting 5 Videos a Day for 100 Days 00:14:11 - The Viral TikTok That Changed Everything 00:20:00 - Smashing Guitars Outside Capitol Records 00:25:12 - Why He Turned Down Major Label Deals 00:33:28 - Booking Tours Through Instagram DMs 00:47:23 - Virality vs Real Fans & Ticket Sales 01:01:58 - What “Making It” Means Today Edited and mixed by Ruben Zarate Music by Brassroots District Produced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.","meta_description":"This week on the New Music Business podcast, Ari sits down with Red Leather, the anonymous artist who turned viral TikTok videos into sold-out tours aroun…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3946,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-new-music-business-with-ari-herstand-744039/episodes/going-viral-in-the-right-way-allowed-him-to-turn-down-record-deals-and-sell-out-venues-around-the-world/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-new-music-business-with-ari-herstand-744039/going-viral-in-the-right-way-allowed-him-to-turn-down-record-deals-and-sell-out-venues-around-the-world.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}