{"podcast":{"title":"The New Humanitarian","slug":"the-new-humanitarian-1146231","podcast_index_feed_id":1146231,"rss_url":"https://humanitarianpodcast.libsyn.com/rss","website_url":"https://www.thenewhumanitarian.org/podcast","image_url":"https://static.libsyn.com/p/assets/e/b/e/9/ebe9e13e656f5f0016c3140a3186d450/square-tnh-logo-burgundy-20230613-1typxx90ec.jpg","author":"The New Humanitarian","episode_count":100,"summary":"The New Humanitarian brings you an inside look at the conflicts and natural disasters that leave millions of people in need each year, and the policies and people who respond to them. Join TNH's journalists in the aid policy hub of Geneva and in global hotspots to unpack the stories that are disrupting and shaping lives around the world.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/the-new-humanitarian-1146231"},"episode":{"title":"How to make people care? Emergency aid's marketing problem | Rethinking Humanitarianism","slug":"how-to-make-people-care-emergency-aid-s-marketing-problem-rethinking-humanitarianism","published_at":"2025-10-30T00:00:00+00:00","page_url":"https://stenobird.com/podcast/the-new-humanitarian-1146231/how-to-make-people-care-emergency-aid-s-marketing-problem-rethinking-humanitarianism","show_page_url":"https://stenobird.com/podcast/the-new-humanitarian-1146231","url":"https://www.thenewhumanitarian.org/podcast/rethinking-humanitarianism","audio_url":"https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/humanitarianpodcast/RH_Marketing-Image_09052025_MIX_MIX.mp3?dest-id=762415","summary":"Global polls show citizens in many countries want their governments to fund humanitarian aid. But the US and other nations have gutted aid departments or shrunk budgets – with little public pushback. Has the aid sector gotten too wonky to connect with the public? On the podcast: Emergency aid's marketing problem, and ideas to win the battle for attention. Guests: Sana Bég , executive director, Doctors Without Borders/Médecins Sans Frontières (MSF) Canada Dr. Polly Pallister-Wilkins , political geographer and associate professor in the Department of Political Science at the University of Amsterdam ____ Got a question or feedback? Email podcast@thenewhumanitarian.org or post on social media using the hashtag #RethinkingHumanitarianism.","meta_description":"Global polls show citizens in many countries want their governments to fund humanitarian aid. But the US and other nations have gutted aid departments or…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3588,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-new-humanitarian-1146231/episodes/how-to-make-people-care-emergency-aid-s-marketing-problem-rethinking-humanitarianism/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-new-humanitarian-1146231/how-to-make-people-care-emergency-aid-s-marketing-problem-rethinking-humanitarianism.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}