{"podcast":{"title":"The Neurodivergent Entrepreneur","slug":"the-neurodivergent-entrepreneur-4488044","podcast_index_feed_id":4488044,"rss_url":"https://feeds.captivate.fm/allthingsprivatepractice/","website_url":"https://www.allthingspractice.com","image_url":"https://artwork.captivate.fm/5f4e8b0a-e0bd-4d0e-9cfb-5743783419b7/TNDE-FinalCover-CaptivateUpload.png","author":"Patrick Casale","episode_count":252,"summary":"The Neurodivergent Entrepreneur is a podcast for ADHD, Autistic, and otherwise neurodivergent entrepreneurs who are building businesses, creative work, and lives that actually fit how their brains work. Hosted by Patrick Casale, this show is for people who want to create meaningful work, make money, grow their impact, and build something sustainable without losing themselves in the process. Being a neurodivergent entrepreneur can feel like holding a lot of contradictions at once. You may have big ideas, deep passion, creative energy, and a strong desire to do things differently. You may also be navigating burnout, masking, self-doubt, perfectionism, rejection sensitivity, executive dysfunction, inconsistent energy, and the pressure to keep showing up when your capacity is already stretched. This podcast speaks to that reality honestly, because building a business around your brain, your values, and your lived experience can be powerful, complicated, messy, and deeply personal. Patrick Casale is a therapist, entrepreneur, speaker, retreat host, group practice owner, and neurodivergent business owner who has built, grown, burned out, pivoted, and kept going. His work brings together…","last_synced_at":"2026-06-27T16:21:37.860699+00:00","page_url":"https://stenobird.com/podcast/the-neurodivergent-entrepreneur-4488044"},"episode":{"title":"Episode 244: Marketing: For Therapists Who Hate Marketing [featuring Carrie Wiita]","slug":"episode-244-marketing-for-therapists-who-hate-marketing-featuring-carrie-wiita","published_at":"2026-04-25T12:00:00+00:00","page_url":"https://stenobird.com/podcast/the-neurodivergent-entrepreneur-4488044/episode-244-marketing-for-therapists-who-hate-marketing-featuring-carrie-wiita","show_page_url":"https://stenobird.com/podcast/the-neurodivergent-entrepreneur-4488044","url":"https://allthingsprivatepractice.captivate.fm/episode/244","audio_url":"https://episodes.captivate.fm/episode/257af103-1193-45ee-979a-113b9fbb9705.mp3","summary":"In this episode, Patrick Casale talks with Carrie Wiita, M.S., an adjunct professor, consultant, former actor, and creator of Interpersonal Branding. Carrie offers eye-opening insights into what makes marketing for therapists truly authentic—without the cringe and echo chambers. Here are 3 key takeaways: Niching Down Is Not Everything: The advice to \"niche down\" is only one marketing strategy. It works for some, but it’s not the end-all-be-all for sustainable success. Therapists can also thrive through a differentiation strategy—by standing out based on who they are as people and clinicians. Therapists Face Unique Marketing Challenges: Unlike other industries, therapists have serious limitations—like licensing, scope, and the nature of their audience. Traditional marketing advice often doesn’t fit. “Trickle down marketing” was not designed for therapists, and there is a need for strategies that truly reflect the unique realities of private practice. Define Your Interpersonal Brand: Before worrying about reaching your \"ideal client,\" get clear on your own public professional identity—what you stand for, how you work, and what values guide you. Authenticity and alignment with your own style are just as critical as your niche. It’s time to rethink the rules and put yourself—your real self—at the center of your brand. More about Carrie: Carrie Wiita, M.S., is an adjunct professor, consultant, former professional actor, and creator of Interpersonal Branding, the first marketing and professional identity development framework for therapists and other service-providers. She hates trickle-down marketing that makes therapists feel cringey about putting themselves out there and is rabidly obsessed with helping therapists improve clinical outcomes and craft a sustainable career u…","meta_description":"In this episode, Patrick Casale talks with Carrie Wiita, M.S., an adjunct professor, consultant, former actor, and creator of Interpersonal Branding. Carr…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2005,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-neurodivergent-entrepreneur-4488044/episodes/episode-244-marketing-for-therapists-who-hate-marketing-featuring-carrie-wiita/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-neurodivergent-entrepreneur-4488044/episode-244-marketing-for-therapists-who-hate-marketing-featuring-carrie-wiita.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}