{"podcast":{"title":"The Net Zero Business Podcast","slug":"the-net-zero-business-podcast-6702134","podcast_index_feed_id":6702134,"rss_url":"https://feeds.acast.com/public/shows/655cb69d415230001259567c","website_url":"https://shows.acast.com/the-net-zero-business-podcast","image_url":"https://assets.pippa.io/shows/655cb69d415230001259567c/1721934331872-2b5259a306df62c9cca2ae4f2a736d7d.jpeg","author":"Gareth Kane","episode_count":137,"summary":"Climate change is the ultimate business challenge for the 21st century, and the transition to a low carbon economy is littered with huge risks and opportunities. On the Net Zero Business Podcast, Sustainability expert and author Gareth Kane of Terra Infirma Ltd will lead you through unique insights for businesses wanting to embrace Net Zero, featuring a fabulous series of guests from a wide range of sectors and disciplines. The thread that runs through the episodes is pragmatism – how do we make change happen in the real world? Join us and find out! Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-10T14:24:12.933462+00:00","page_url":"https://stenobird.com/podcast/the-net-zero-business-podcast-6702134"},"episode":{"title":"Does Sustainability Sell? with Prof Frédéric Dalsace, IMD","slug":"does-sustainability-sell-with-prof-fr-d-ric-dalsace-imd","published_at":"2026-04-17T05:00:00+00:00","page_url":"https://stenobird.com/podcast/the-net-zero-business-podcast-6702134/does-sustainability-sell-with-prof-fr-d-ric-dalsace-imd","show_page_url":"https://stenobird.com/podcast/the-net-zero-business-podcast-6702134","url":"https://shows.acast.com/the-net-zero-business-podcast/episodes/does-sustainability-sell-with-prof-frederic-dalsace-imd","audio_url":"https://sphinx.acast.com/p/open/s/655cb69d415230001259567c/e/69e0fdd2289eeb2c7bbb62d0/media.mp3","summary":"Today I'm joined by Frédéric Dalsace, Professor of Marketing at the prestigious IMD business school and co-author of a new book, Clean Winners. The book looks at where high profile corporate sustainability ventures have failed, notably Unilever, and sets out 'Sustainability 2.0' to address those shortcomings. As you'll hear, we don't agree on everything – the role of premium Sustainability products/services is a notable example – but we do agree on the fundamental point that Sustainability must deliver business benefits to survive. We both have plenty of opinions! The offer of a place on my Achieving Net Zero: A Practical Guide for Business course for just £11.99 can be found here . That's incredible value and you'll be helping keep the podcast on the road. The link will expire on 17 May 2026, so don't dawdle. The episode is brought to you by Terra Infirma Ltd - Bringing Sustainability to Life . Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Today I'm joined by Frédéric Dalsace, Professor of Marketing at the prestigious IMD business school and co-author of a new book, Clean Winners. The book l…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3052,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-net-zero-business-podcast-6702134/episodes/does-sustainability-sell-with-prof-fr-d-ric-dalsace-imd/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-net-zero-business-podcast-6702134/does-sustainability-sell-with-prof-fr-d-ric-dalsace-imd.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}