{"podcast":{"title":"The MSP Sales Podcast","slug":"the-msp-sales-podcast-7028645","podcast_index_feed_id":7028645,"rss_url":"https://feed.podbean.com/mspsalespodcast/feed.xml","website_url":"https://mspsalespodcast.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/18817570/PodcastCover_Front_1400pxSM_b82i6v.png","author":"Brian Gillette","episode_count":48,"summary":"The MSP Sales Podcast digs into the philosophy, strategy, sales training, and techniques that allow a managed service provider to meet their maximum sales potential. For managed service providers who want to scale, we’ll discuss the critical systems that must be in place for every MSP to succeed. We’ll be joined by industry specialists in the IT industry to offer their expert insights. Hosted by Brian Gillette, his own unique and proven empathy-driven sales philosophy has helped generate millions of dollars in revenue for IT providers who deliver managed services including network security, backup, monitoring, compliance, and more.","last_synced_at":"2026-06-23T02:19:05.586393+00:00","page_url":"https://stenobird.com/podcast/the-msp-sales-podcast-7028645"},"episode":{"title":"Episode 33 - The Webinar Framework: Build a 24/7 Lead Gen Machine (w/ Guest: Scott Millar)","slug":"episode-33-the-webinar-framework-build-a-24-7-lead-gen-machine-w-guest-scott-millar","published_at":"2026-02-02T14:00:00+00:00","page_url":"https://stenobird.com/podcast/the-msp-sales-podcast-7028645/episode-33-the-webinar-framework-build-a-24-7-lead-gen-machine-w-guest-scott-millar","show_page_url":"https://stenobird.com/podcast/the-msp-sales-podcast-7028645","url":"https://mspsalespodcast.podbean.com/e/episode-33-the-webinar-framework-build-a-247-lead-gen-machine/","audio_url":"https://mcdn.podbean.com/mf/web/yfgtxacezbsx82ee/Episode_33_-_Scott_Millar7rf9r.mp3","summary":"Word-of-mouth is the lifeblood of the MSP, but it is notoriously difficult to scale. In this episode, Brian Gillette sits down with Scott Millar (IT Rockstars), author of Virtually Irresistible, to discuss why webinars are the ultimate bridge between technical expertise and scalable relationship building. Many MSP owners avoid webinars due to \"tech anxiety\" or a fear of public speaking, but Scott reframes the process as a repeatable system rather than a performance. They dive deep into the tactical side of lead generation, explaining why Meta’s machine learning often outperforms LinkedIn for reaching decision-makers at a fraction of the cost. In this episode, you’ll learn: Why \"dog whistle\" copy is the key to attracting your ideal client profile How to overcome camera shyness by acting as a \"guest expert\" The technical \"minimum viable process\": Why audio quality matters most To upcycle one 40-minute webinar into two months of social media authority This episode provides the structural blueprint to move from accidental 'word-of-mouth' growth to an intentional, scalable inbound system. _____________________________________________________ Brian's book \"How To Sell a Sh*tload of Managed Services (without selling your soul)\", has just been released in audiobook format!It’s your roadmap to build repeatable growth, higher margins, and stronger client relationships without compromising values.Get it now at Amazon.com https://a.co/d/hJKoFxgLearn all about Feel-Good MSP and our end-to-end MSP sales training, growth and development program at: www.FeelGoodMSP.com. .#MSP #MSPSales #ManagedServices #ManagedServiceProvider #TechSales #MSPCommunity #ITServices #ManagedIT #CloudServices #ITConsulting #MSPSalesTraining #SalesProcess #BusinessStrategy #BusinessGrowth #MSPMarketing #Sal…","meta_description":"Word-of-mouth is the lifeblood of the MSP, but it is notoriously difficult to scale. In this episode, Brian Gillette sits down with Scott Millar (IT Rocks…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4220,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-msp-sales-podcast-7028645/episodes/episode-33-the-webinar-framework-build-a-24-7-lead-gen-machine-w-guest-scott-millar/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-msp-sales-podcast-7028645/episode-33-the-webinar-framework-build-a-24-7-lead-gen-machine-w-guest-scott-millar.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}