{"podcast":{"title":"The MSP Sales Podcast","slug":"the-msp-sales-podcast-7028645","podcast_index_feed_id":7028645,"rss_url":"https://feed.podbean.com/mspsalespodcast/feed.xml","website_url":"https://mspsalespodcast.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/18817570/PodcastCover_Front_1400pxSM_b82i6v.png","author":"Brian Gillette","episode_count":48,"summary":"The MSP Sales Podcast digs into the philosophy, strategy, sales training, and techniques that allow a managed service provider to meet their maximum sales potential. For managed service providers who want to scale, we’ll discuss the critical systems that must be in place for every MSP to succeed. We’ll be joined by industry specialists in the IT industry to offer their expert insights. Hosted by Brian Gillette, his own unique and proven empathy-driven sales philosophy has helped generate millions of dollars in revenue for IT providers who deliver managed services including network security, backup, monitoring, compliance, and more.","last_synced_at":"2026-06-23T02:19:05.586393+00:00","page_url":"https://stenobird.com/podcast/the-msp-sales-podcast-7028645"},"episode":{"title":"Episode 30 - Building the Modern MSP: AI, Cloud & UX (w/ Guest: Jim Spignardo)","slug":"episode-30-building-the-modern-msp-ai-cloud-ux-w-guest-jim-spignardo","published_at":"2025-12-22T14:00:00+00:00","page_url":"https://stenobird.com/podcast/the-msp-sales-podcast-7028645/episode-30-building-the-modern-msp-ai-cloud-ux-w-guest-jim-spignardo","show_page_url":"https://stenobird.com/podcast/the-msp-sales-podcast-7028645","url":"https://mspsalespodcast.podbean.com/e/episode-30-building-the-modern-msp-ai-cloud-ux-guest-jim-spignardo/","audio_url":"https://mcdn.podbean.com/mf/web/ccmbc4se8j3fhgxh/Episode_30_-_Jim_Spignardob4dsv.mp3","summary":"In Episode 30 of The MSP Sales Podcast, Brian Gillette sits down with Jim Spignardo, Director of Cloud Strategy & AI Enablement at ProArch, for a practical conversation about what it actually takes to build a modern MSP today. With over 25 years in IT across networking, cloud, cybersecurity, and consulting, Jim brings a grounded perspective on how MSPs must evolve beyond tools and tech stacks. Together, they explore how cloud maturity, AI enablement, and user experience now intersect - and how ignoring any of them creates friction for clients and internal teams. They discuss;➡️ Why “modern MSP” is more about experience than tech➡️ How AI is reshaping service delivery➡️ The role of cloud strategy in long-term MSP relevance➡️ Why UX matters just as much for internal teams as end users➡️ Common mistakes MSPs make when adopting AI If you’re an MSP owner, technical leader, or consultant trying to modernize your services, this conversation will help you think more clearly about where to focus. _____________________________________________________ Have you heard the news about Brian's new book? \"How To Sell a Sh*tload of Managed Services (without selling your soul)\"It’s your roadmap to build repeatable growth, higher margins, and stronger client relationships without compromising values.Get it now at Amazon.com https://a.co/d/hJKoFxgLearn all about Feel-Good MSP and our end-to-end MSP sales training, growth and development program at: www.FeelGoodMSP.com#MSP #MSPSales #ManagedServices #ManagedServiceProvider #TechSales #MSPCommunity #ITServices #ManagedIT #CloudServices #ITConsulting #MSPSalesTraining #SalesProcess #BusinessStrategy #BusinessGrowth #MSPMarketing #SalesTraining","meta_description":"In Episode 30 of The MSP Sales Podcast, Brian Gillette sits down with Jim Spignardo, Director of Cloud Strategy & AI Enablement at ProArch, for a prac…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3549,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-msp-sales-podcast-7028645/episodes/episode-30-building-the-modern-msp-ai-cloud-ux-w-guest-jim-spignardo/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-msp-sales-podcast-7028645/episode-30-building-the-modern-msp-ai-cloud-ux-w-guest-jim-spignardo.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}