{"podcast":{"title":"The MSP Sales Podcast","slug":"the-msp-sales-podcast-7028645","podcast_index_feed_id":7028645,"rss_url":"https://feed.podbean.com/mspsalespodcast/feed.xml","website_url":"https://mspsalespodcast.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/18817570/PodcastCover_Front_1400pxSM_b82i6v.png","author":"Brian Gillette","episode_count":48,"summary":"The MSP Sales Podcast digs into the philosophy, strategy, sales training, and techniques that allow a managed service provider to meet their maximum sales potential. For managed service providers who want to scale, we’ll discuss the critical systems that must be in place for every MSP to succeed. We’ll be joined by industry specialists in the IT industry to offer their expert insights. Hosted by Brian Gillette, his own unique and proven empathy-driven sales philosophy has helped generate millions of dollars in revenue for IT providers who deliver managed services including network security, backup, monitoring, compliance, and more.","last_synced_at":"2026-06-23T02:19:05.586393+00:00","page_url":"https://stenobird.com/podcast/the-msp-sales-podcast-7028645"},"episode":{"title":"Episode 25 - Marketing Works. Yours Doesn’t. Here’s Why. (w/ Guest: Johnathan Schofield)","slug":"episode-25-marketing-works-yours-doesn-t-here-s-why-w-guest-johnathan-schofield","published_at":"2025-10-13T14:08:16+00:00","page_url":"https://stenobird.com/podcast/the-msp-sales-podcast-7028645/episode-25-marketing-works-yours-doesn-t-here-s-why-w-guest-johnathan-schofield","show_page_url":"https://stenobird.com/podcast/the-msp-sales-podcast-7028645","url":"https://mspsalespodcast.podbean.com/e/episode-25-marketing-works-yours-doesn-t-here-s-why/","audio_url":"https://mcdn.podbean.com/mf/web/ek8gayhuttdkcuv8/Episode_25_-_Johnathan_Schofieldac24w.mp3","summary":"Too many MSPs are still waiting for someone else to grow their business for them. In Episode 25 of The MSP Sales Podcast, Brian Gillette sits down with Johnathan “Skofi” Schofield, founder of FindMyITPartner.com, to unpack why so many MSPs feel stuck when it comes to growth. They break down why 77% of MSPs still rely on referrals, and what MPSs can do to start building trust on purpose instead of waiting for it to happen.They dig into the truth behind MSP marketing: ➡️ Why “marketing doesn’t work for MSPs” is a myth ➡️ How consistency beats complexity every time ➡️ Why referrals aren’t a growth strategy (and what to do instead) ➡️ How to manufacture trust before a prospect even talks to you This one’s a practical look at what it really takes to turn activity into traction.Because marketing works. Sales works.The only question is: are you working it? _____________________________________________________ Did you catch the news about Brian's new book? \"How To Sell a Sh*tload of Managed Services (without selling your soul)\"It’s your roadmap to build repeatable growth, higher margins, and stronger client relationships without compromising values.Get it now at Amazon.com https://a.co/d/hJKoFxgLearn all about Feel-Good MSP and our end-to-end MSP sales training, growth and development program at: www.FeelGoodMSP.com #MSP #MSPSales #ManagedServices #ManagedServiceProvider #TechSales #MSPCommunity #ITServices #ManagedIT #CloudServices #ITConsulting #SalesTraining #SalesProcess #BusinessStrategy #BusinessGrowth #MSPMarketing","meta_description":"Too many MSPs are still waiting for someone else to grow their business for them. In Episode 25 of The MSP Sales Podcast, Brian Gillette sits down with Jo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3349,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-msp-sales-podcast-7028645/episodes/episode-25-marketing-works-yours-doesn-t-here-s-why-w-guest-johnathan-schofield/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-msp-sales-podcast-7028645/episode-25-marketing-works-yours-doesn-t-here-s-why-w-guest-johnathan-schofield.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}