{"podcast":{"title":"The Mortgage Rainmaker Podcast","slug":"the-mortgage-rainmaker-podcast-7258622","podcast_index_feed_id":7258622,"rss_url":"https://feeds.captivate.fm/the-mortgage-rainmaker/","website_url":"https://shaylagifford.com/","image_url":"https://artwork.captivate.fm/2e0454a0-0d55-4f23-94d5-ff8e7fd3d359/PXz82OWTuuPc25hQvbnfgXcv.png","author":"Shayla Gifford","episode_count":79,"summary":"What if the mortgage business could be more simple and fun? What if you could double and triple and quadruple your results with less complexity and less stress – and without the sales roller coaster? I'm Shayla Gifford and this is The Mortgage Rainmaker Podcast. If you're a loan officer looking to sharpen your skills, grow your pipeline, and get fired up – you're in the right place. We bring you interviews with top performing loan officers, my personal insights, and success stories from within my Catalyst Coaching community. I've spent my entire career as a loan officer and helping loan officers. So I know you, I've been you. And now – I want to help you master your craft, dominate the mortgage game, and build a life and business that thrives. So...are you ready to be a Rainmaker? Let's do this!","last_synced_at":"2026-07-22T22:19:19.589493+00:00","page_url":"https://stenobird.com/podcast/the-mortgage-rainmaker-podcast-7258622"},"episode":{"title":"59 | How I Turned Social Media Into $45M in Mortgage Volume with Kayla Tarabay","slug":"59-how-i-turned-social-media-into-45m-in-mortgage-volume-with-kayla-tarabay","published_at":"2026-03-11T10:00:00+00:00","page_url":"https://stenobird.com/podcast/the-mortgage-rainmaker-podcast-7258622/59-how-i-turned-social-media-into-45m-in-mortgage-volume-with-kayla-tarabay","show_page_url":"https://stenobird.com/podcast/the-mortgage-rainmaker-podcast-7258622","url":"https://shaylagifford.com/","audio_url":"https://episodes.captivate.fm/episode/5f4bd22d-0394-4cc4-9e58-7fedf94a7371.mp3","summary":"What if the only thing standing between you and your next level… is the courage to show up differently? Hey there, Rainmakers! This conversation lit me up. I sat down with Kayla Tarabay, and her story is proof that grit, perspective, and bold action will always outperform fear. At 18 years old, she adopted her two-year-old niece and became a single mom overnight. No excuses. No victim mindset. Just, “It’s not no. It’s let’s go.” Fast forward to today—three and a half years in the mortgage business, $12M her first year, $27M her second, Presidents Club, and she’s gunning for $45M. But what really blew me away wasn’t the volume. It was how she built it. No begging agents for coffee. No cold, awkward pitches. She built relationships the modern way—through collaboration, social media, open houses, and showing up with value before ever asking for business. Kayla breaks down exactly how she used open houses to pre-approve buyers on the spot, how tagging every partner in social posts multiplied her visibility, and why authenticity beats follower count every single time. This episode is about belief. It’s about perspective. It’s about choosing leadership over limitation. And it’s about understanding that energy moves people. Key Insights Enthusiasm is the most powerful sales tool you will ever have. Your past hardship can become your greatest positioning advantage. Stop proving value to people who don’t value you. Open houses are gold when you show up as a partner, not a vendor. You don’t need thousands of followers. You need consistency and authenticity. PLUS! If you’re tired of overthinking your marketing, if you want something simple that actually works, come hang with us at the 'Mortgage Marketing for Rainmakers' event in Nashville, Friday April 10th! For just $300 , you’l…","meta_description":"What if the only thing standing between you and your next level… is the courage to show up differently? Hey there, Rainmakers! This conversation lit me up…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3153,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-mortgage-rainmaker-podcast-7258622/episodes/59-how-i-turned-social-media-into-45m-in-mortgage-volume-with-kayla-tarabay/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-mortgage-rainmaker-podcast-7258622/59-how-i-turned-social-media-into-45m-in-mortgage-volume-with-kayla-tarabay.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}