{"podcast":{"title":"The Modern Retail Podcast","slug":"the-modern-retail-podcast-743360","podcast_index_feed_id":743360,"rss_url":"https://feeds.megaphone.fm/DIGI7307234532","website_url":"https://www.modernretail.co/","image_url":"https://megaphone.imgix.net/podcasts/fe5016f6-71a1-11e9-a562-5fbdecdd28ed/image/6344782c7c86e87d6c1e362a832780c7.jpeg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Digiday Media","episode_count":551,"summary":"The Modern Retail Podcast is a podcast about all the ways the retail industry is changing and modernizing. Every Saturday, senior reporters Gabi Barkho and Melissa Daniels break down the latest retail headlines and interview executives about what it takes to keep up in today’s retail landscape, diving deep into growth strategies, brand autopsies, economic changes and more","last_synced_at":"2026-08-01T12:21:10.282589+00:00","page_url":"https://stenobird.com/podcast/the-modern-retail-podcast-743360"},"episode":{"title":"How TikTok Shop is winning over major brands","slug":"how-tiktok-shop-is-winning-over-major-brands","published_at":"2026-05-02T04:00:00+00:00","page_url":"https://stenobird.com/podcast/the-modern-retail-podcast-743360/how-tiktok-shop-is-winning-over-major-brands","show_page_url":"https://stenobird.com/podcast/the-modern-retail-podcast-743360","url":"https://www.modernretail.co/technology/how-tiktok-shop-is-winning-over-major-brands/","audio_url":"https://pdst.fm/e/traffic.megaphone.fm/DIGI8016855025.mp3?updated=1777586044","summary":"On this week's episode of the Modern Retail Podcast, co-hosts Gabriela Barkho and Melissa Daniels are joined by Modern Retail's platforms reporter Allison Smith to dig into why TikTok Shop is becoming a more legitimate sales channel in the eyes of bigger brands. Less than three years old, TikTok Shop now makes up roughly 20% of all social commerce sales, according to data from eMarketer. The rest of the category is dominated by Meta. Last year, the company drove $500 million in sales during the four-day stretch from Black Friday to Cyber Monday.In response, more established legacy brands and mid-sized companies are popping up on TikTok Shop. Smith reported this March that sales from big-name brands — those with at least $30 million in annual revenue — increased 97% year-over-year on TikTok Shop.The conversation discusses: How affiliates and discounts are powering acquisition. What it's like operating on TikTok Shop as a big corporation versus a smaller startup. What it takes to succeed on TikTok Shop.","meta_description":"On this week's episode of the Modern Retail Podcast, co-hosts Gabriela Barkho and Melissa Daniels are joined by Modern Retail's platforms reporter Allison…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2032,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-modern-retail-podcast-743360/episodes/how-tiktok-shop-is-winning-over-major-brands/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-modern-retail-podcast-743360/how-tiktok-shop-is-winning-over-major-brands.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}