{"podcast":{"title":"The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)","slug":"the-mindful-marketing-podcast-formerly-known-as-the-savvy-social-podcast-583352","podcast_index_feed_id":583352,"rss_url":"https://api.riverside.com/hosting/DsBU2b7d.rss","website_url":"https://onlinedrea.com/podcast/","image_url":"https://hosting-media.riverside.com/media/imports/podcasts/692536ce-06a4-418d-bc1d-525c47f4c55e/Mindful_Marketing_Podcast-compressed.jpg","author":"Andréa Jones","episode_count":410,"summary":"Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones. Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/the-mindful-marketing-podcast-formerly-known-as-the-savvy-social-podcast-583352"},"episode":{"title":"What Businesses Lose by Boycotting Social Media with Rik Courtney","slug":"what-businesses-lose-by-boycotting-social-media-with-rik-courtney","published_at":"2022-02-08T08:00:12+00:00","page_url":"https://stenobird.com/podcast/the-mindful-marketing-podcast-formerly-known-as-the-savvy-social-podcast-583352/what-businesses-lose-by-boycotting-social-media-with-rik-courtney","show_page_url":"https://stenobird.com/podcast/the-mindful-marketing-podcast-formerly-known-as-the-savvy-social-podcast-583352","url":"https://onlinedrea.com/188","audio_url":"https://api.riverside.com/hosting-analytics/media/e935a76df4ef07e0926e4db66dc32b098bc4b94550a2bc2716fc15adab118723/eyJlcGlzb2RlSWQiOiIzZjM4MmVjNi1iOTlhLTQzNDgtOTJiMy1iM2Y2YzZhMDc3ODYiLCJwb2RjYXN0SWQiOiI2OTI1MzZjZS0wNmE0LTQxOGQtYmMxZC01MjVjNDdmNGM1NWUiLCJhY2NvdW50SWQiOiI2MDdjNDU3NWU4YjZhMjQ3ZDYzZGE1MWEiLCJwYXRoIjoibWVkaWEvaW1wb3J0cy9wb2RjYXN0cy82OTI1MzZjZS0wNmE0LTQxOGQtYmMxZC01MjVjNDdmNGM1NWUvZXBpc29kZXMvM2YzODJlYzYtYjk5YS00MzQ4LTkyYjMtYjNmNmM2YTA3Nzg2L1NTUF8xODgubXAzIn0=.mp3","summary":"Big brands are quitting social media. Should you? Not if you ask Rik Courtney, Founder and CEO of the award-winning social media marketing and communications agency, Be More Social. He admits social media has a problem & shares what you should do INSTEAD of going dark. In this episode of the podcast, we talk about: The REAL problem with social media right now Why posting consistently is only a small part of building your brand with social media The reason his agency cringes when clients ask for more likes, comments, and shares One metric (out of the hundreds) with which Rik gauges his clients' online success His thoughts on Lush calling social media quits (hint: bad move!) What Burger King can teach you about competitive plays on social media How Gen Z is shaping trends on social media (including my eyeglasses!) Ask your audience THIS question if you want to create a more positive online community What Duolingo's getting right with its social media strategy The truth about the algorithms giving social media a bad rap …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible About the Guest Rik Cou…","meta_description":"Big brands are quitting social media. Should you? Not if you ask Rik Courtney, Founder and CEO of the award-winning social media marketing and communicati…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1325,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-mindful-marketing-podcast-formerly-known-as-the-savvy-social-podcast-583352/episodes/what-businesses-lose-by-boycotting-social-media-with-rik-courtney/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-mindful-marketing-podcast-formerly-known-as-the-savvy-social-podcast-583352/what-businesses-lose-by-boycotting-social-media-with-rik-courtney.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}