{"podcast":{"title":"The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)","slug":"the-mindful-marketing-podcast-formerly-known-as-the-savvy-social-podcast-583352","podcast_index_feed_id":583352,"rss_url":"https://api.riverside.com/hosting/DsBU2b7d.rss","website_url":"https://onlinedrea.com/podcast/","image_url":"https://hosting-media.riverside.com/media/imports/podcasts/692536ce-06a4-418d-bc1d-525c47f4c55e/Mindful_Marketing_Podcast-compressed.jpg","author":"Andréa Jones","episode_count":410,"summary":"Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones. Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/the-mindful-marketing-podcast-formerly-known-as-the-savvy-social-podcast-583352"},"episode":{"title":"Using Brand Voice on Social Media with Helen Tremethick","slug":"using-brand-voice-on-social-media-with-helen-tremethick","published_at":"2019-09-19T07:00:00+00:00","page_url":"https://stenobird.com/podcast/the-mindful-marketing-podcast-formerly-known-as-the-savvy-social-podcast-583352/using-brand-voice-on-social-media-with-helen-tremethick","show_page_url":"https://stenobird.com/podcast/the-mindful-marketing-podcast-formerly-known-as-the-savvy-social-podcast-583352","url":"https://onlinedrea.com/063","audio_url":"https://api.riverside.com/hosting-analytics/media/3cdd7dbbe77586dacd4c6f45b53f3b5e12e8083c51733997f5775a4d7a9c3cc0/eyJlcGlzb2RlSWQiOiJkYTE1YWMwZC00OGY2LTQ5NzUtOWY1MS0yZWM1NmI5OGRjZWEiLCJwb2RjYXN0SWQiOiI2OTI1MzZjZS0wNmE0LTQxOGQtYmMxZC01MjVjNDdmNGM1NWUiLCJhY2NvdW50SWQiOiI2MDdjNDU3NWU4YjZhMjQ3ZDYzZGE1MWEiLCJwYXRoIjoibWVkaWEvaW1wb3J0cy9wb2RjYXN0cy82OTI1MzZjZS0wNmE0LTQxOGQtYmMxZC01MjVjNDdmNGM1NWUvZXBpc29kZXMvZGExNWFjMGQtNDhmNi00OTc1LTlmNTEtMmVjNTZiOThkY2VhL0VQNjNfU2F2dnlfU29jaWFsX1BvZGNhc3QubXAzIn0=.mp3","summary":"Before anyone will actually buy your services, donate to your cause, or subscribe to your show or newsletter, they need to know, like, and trust you. Developing this kind of connection requires a strong brand voice and a clear understanding of your audience. Helen Tremethick talks with me about how to find your brand voice, using your brand voice on social media, inspiration for creating content your audience wants, and so much more! In this podcast episode, we share: What attracted Helen to a career in copywriting and communication How Helen helps her clients identify their brand voice Why business owners and entrepreneurs struggle to find a path for their brand Why Helen's methodology is called \"Captivate\" The importance of understanding who you are and who your people are Suggestions for building a \"know, like, trust\" appeal with your audience How creating a brand voice evolves during the rebranding process The benefit of a strategic plan for content and using a brand voice road map Why it's valuable to know what your audience wants and what will resonate with them Tips for those who need writing inspiration and the power of free writing Details about Helen's Copy Courage Program Memorable Quotes: \"We teach what we need to learn.\" \"In order to create a solid brand voice, you need to know who you're talking to, not just what you stand for.\" \"Get to know your people, know what you want to say to them.\" \"What are they feeling right now? What are the problems that you'll solve and what does that feel like to them?\" \"You need to have a plan as to what you're going to share and how that supports how you're trying to serve.\" \"When you have a brand that wants to elevate other people, it's helpful to share what elevates you.\" About Helen Tremethick Helen Tremethick is a bran…","meta_description":"Before anyone will actually buy your services, donate to your cause, or subscribe to your show or newsletter, they need to know, like, and trust you. Deve…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2366,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-mindful-marketing-podcast-formerly-known-as-the-savvy-social-podcast-583352/episodes/using-brand-voice-on-social-media-with-helen-tremethick/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-mindful-marketing-podcast-formerly-known-as-the-savvy-social-podcast-583352/using-brand-voice-on-social-media-with-helen-tremethick.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}