{"podcast":{"title":"The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)","slug":"the-mindful-marketing-podcast-formerly-known-as-the-savvy-social-podcast-583352","podcast_index_feed_id":583352,"rss_url":"https://api.riverside.com/hosting/DsBU2b7d.rss","website_url":"https://onlinedrea.com/podcast/","image_url":"https://hosting-media.riverside.com/media/imports/podcasts/692536ce-06a4-418d-bc1d-525c47f4c55e/Mindful_Marketing_Podcast-compressed.jpg","author":"Andréa Jones","episode_count":410,"summary":"Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones. Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/the-mindful-marketing-podcast-formerly-known-as-the-savvy-social-podcast-583352"},"episode":{"title":"Micro-Influencer Magic: Turning a Small Audience into Big Opportunities with Gwen Lane","slug":"micro-influencer-magic-turning-a-small-audience-into-big-opportunities-with-gwen-lane","published_at":"2024-04-16T07:00:00+00:00","page_url":"https://stenobird.com/podcast/the-mindful-marketing-podcast-formerly-known-as-the-savvy-social-podcast-583352/micro-influencer-magic-turning-a-small-audience-into-big-opportunities-with-gwen-lane","show_page_url":"https://stenobird.com/podcast/the-mindful-marketing-podcast-formerly-known-as-the-savvy-social-podcast-583352","url":"https://onlinedrea.com/301","audio_url":"https://api.riverside.com/hosting-analytics/media/88435aaa432f8efe19934423842af9bef9456a94f20fab74bccd50a35fad6df1/eyJlcGlzb2RlSWQiOiIzOGJlYjQ4MC03M2FiLTQzYmUtYmUzNy0yM2RhNzJhYzIwM2QiLCJwb2RjYXN0SWQiOiI2OTI1MzZjZS0wNmE0LTQxOGQtYmMxZC01MjVjNDdmNGM1NWUiLCJhY2NvdW50SWQiOiI2MDdjNDU3NWU4YjZhMjQ3ZDYzZGE1MWEiLCJwYXRoIjoibWVkaWEvaW1wb3J0cy9wb2RjYXN0cy82OTI1MzZjZS0wNmE0LTQxOGQtYmMxZC01MjVjNDdmNGM1NWUvZXBpc29kZXMvMzhiZWI0ODAtNzNhYi00M2JlLWJlMzctMjNkYTcyYWMyMDNkL01NUF8zMDEubXAzIn0=.mp3","summary":"Do you have a micro following? Even with a micro following, the world of brand deals is wide open. In this episode, I sit down with Gwen Lane, the founder of CREATORIZE, who shares invaluable insights on navigating brand collaborations for content creators regardless of their follower count. Dive deep into the creator economy's growth, learn practical steps for attracting brands, and discover how to gracefully transition from free products to paid partnerships. Gwen also gives us a peek into the future of content creation with AI and how to maintain authenticity in a digital world. In this episode of the podcast, we talk about: How the creator economy has evolved and what it means for you Strategies for micro-influencers to land brand deals The role of AI in content creation and maintaining the human touch Treating your business as a media company What I learned from my time as a fashion blogger on YouTube …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Fab Fiesta To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024. For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I'm slicing prices by 50% . Want in? https://onlinedrea.com/birthday/ About the Guest: Gwen Lane is the founder of CREATORIZE, an online education platform for creators. After working 12+ years in digital marketing in LA's entertainment industry, she launched her travel and lifestyle brand The LA Girl in 2016 and partnered with brands like Disney, Target, Starbucks and more. She built that into a multiple s…","meta_description":"Do you have a micro following? Even with a micro following, the world of brand deals is wide open. In this episode, I sit down with Gwen Lane, the founder…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2375,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-mindful-marketing-podcast-formerly-known-as-the-savvy-social-podcast-583352/episodes/micro-influencer-magic-turning-a-small-audience-into-big-opportunities-with-gwen-lane/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-mindful-marketing-podcast-formerly-known-as-the-savvy-social-podcast-583352/micro-influencer-magic-turning-a-small-audience-into-big-opportunities-with-gwen-lane.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}