{"podcast":{"title":"The Media Odyssey","slug":"the-media-odyssey-7131582","podcast_index_feed_id":7131582,"rss_url":"https://feeds.transistor.fm/the-media-odyssey","website_url":null,"image_url":"https://img.transistorcdn.com/UE0r6-2HLc8GdXYHHgYyY_X9ioG8e64qM9M9RyN57_Y/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85MGY2/OTU4ZjM2OWJmMDJj/MjA1MzE2ODcxNjU4/ZjU4Mi5qcGc.jpg","author":"The Media Odyssey","episode_count":88,"summary":"Each week, two of media’s most influential thinkers, Evan Shapiro & Marion Ranchet, take on the hottest media topics with their hottest takes, helping their audience chart a course through the maelstrom that is today’s Media Odyssey. Based in the US, Evan Shapiro is the Media Industry’s official Cartographer, known for his well-researched and provocative analysis of the entertainment ecosystem in his must read treatises on Media’s latest trends and trajectories. Marion Ranchet, French expat based in Amsterdam, has become the industry’s go-to expert in all things streaming, building a following for turning even the most complex problems into easily digestible and actionable insights. Ranchet and Shapiro are known for their sharp-yet-accessible content on Media consumption, audience trends, and the shifting fundamentals of the business itself. Even during the toughest of topics, they each make talking about Media fun. Together every week, these two will offer entertaining, often humorous, and always educational content on today’s Media Odyssey.","last_synced_at":"2026-06-25T16:17:06.409958+00:00","page_url":"https://stenobird.com/podcast/the-media-odyssey-7131582"},"episode":{"title":"THE NEW PRODUCTION PLAYBOOK","slug":"the-new-production-playbook","published_at":"2026-05-28T06:00:00+00:00","page_url":"https://stenobird.com/podcast/the-media-odyssey-7131582/the-new-production-playbook","show_page_url":"https://stenobird.com/podcast/the-media-odyssey-7131582","url":"https://themediaodyssey.transistor.fm/episodes/the-new-production-playbook","audio_url":"https://2.gum.fm/op3.dev/e/pdcn.co/e/pscrb.fm/rss/p/pdst.fm/e/dts.podtrac.com/redirect.mp3/media.transistor.fm/f6debd08/72327cf4.mp3","summary":"10 billion views. 200+ episodes. A Random House deal and a streamer announcement incoming. Toonstar built it all without asking anyone's permission. Welcome to this episode of The Media Odyssey Podcast with hosts Marion Ranchet and Evan Shapiro featuring John Attanasio and Luisa Huang, co-founders of Toonstar, a next-generation animation studio built from the ground up to produce kids' and family content at the speed of the internet. Veterans of the Warner Bros. who got an early front-row seat to the rise of YouTube and the creator economy, John and Luisa are tacking a simple but radical question: building an animation studio designed for digital-first streaming media distribution. The episode walks through how Toonstar works from their proprietary AI animation tech Ink and Pixel to their audience intelligence platform Spot, which translates real-time viewing data into storytelling decisions. Together, the two tools form what they call an \"agile production loop\" that lets them move from greenlight to first episode in 90 days. The centerpiece case study is Steven and Parker, a show born from a creator with a Snapchat filter and 9 million TikTok followers, now sitting at 10 billion lifetime views across five languages, with a Random House graphic novel deal and a streamer announcement imminent. Key Takeaways: 1. Greenlight Yourself The traditional development cycle doesn't just cost money, it holds your time hostage. Toonstar's model eliminates the waiting game: pilot on existing creator audiences, read the signals, and go. Find the smallest viable version of your idea, put it in front of an audience, and start there. 2. Production Meets Performance Most animation studios can't iterate because production and performance data live in separate worlds. Toonstar's agile prod…","meta_description":"10 billion views. 200+ episodes. A Random House deal and a streamer announcement incoming. Toonstar built it all without asking anyone's permission. Welco…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2017,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-media-odyssey-7131582/episodes/the-new-production-playbook/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-media-odyssey-7131582/the-new-production-playbook.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}