{"podcast":{"title":"The McClain Method | Business Tools For Interior Designers","slug":"the-mcclain-method-business-tools-for-interior-designers-6446179","podcast_index_feed_id":6446179,"rss_url":"https://rss.buzzsprout.com/2212546.rss","website_url":"https://www.johnmcclain.co","image_url":"https://storage.buzzsprout.com/ehwz61pn4i6mn64hkatydanfe6h4?.jpg","author":"John McClain","episode_count":101,"summary":"Welcome to The McClain Method — the go-to podcast for interior designers who want to grow a profitable, polished, and well-run design business. I’m your host, John McClain—award-winning interior designer, business mentor, author, and branding strategist. If you want to learn how to: • price your interior design services • attract high-value clients • streamline your design process • improve your client experience • elevate your brand and visibility • run your design firm with confidence …you’re in the right place. This podcast isn’t about pillows and paint swatches. Here, we focus on the business of interior design—marketing, pricing, branding, sales, systems, visibility, mindset, and everything it actually takes to build a thriving design firm. Each episode gives you clear strategies, actionable tools, and behind-the-scenes insights you can use immediately to grow your business and elevate your clients’ experience. If you’re ready to step into your next level as an interior designer—and finally run a business that reflects your brilliance—welcome home.","last_synced_at":"2026-07-31T02:20:13.025410+00:00","page_url":"https://stenobird.com/podcast/the-mcclain-method-business-tools-for-interior-designers-6446179"},"episode":{"title":"96: Confessions from a Trade Show: Designing for the Way People Actually Live","slug":"96-confessions-from-a-trade-show-designing-for-the-way-people-actually-live","published_at":"2026-05-08T22:00:00+00:00","page_url":"https://stenobird.com/podcast/the-mcclain-method-business-tools-for-interior-designers-6446179/96-confessions-from-a-trade-show-designing-for-the-way-people-actually-live","show_page_url":"https://stenobird.com/podcast/the-mcclain-method-business-tools-for-interior-designers-6446179","url":"https://www.buzzsprout.com/2212546/episodes/19148105-96-confessions-from-a-trade-show-designing-for-the-way-people-actually-live.mp3","audio_url":"https://www.buzzsprout.com/2212546/episodes/19148105-96-confessions-from-a-trade-show-designing-for-the-way-people-actually-live.mp3","summary":"After attending Milan Design Week and then heading straight to High Point Market, I found myself sitting with a lot of thoughts about our industry, our clients, and what actually matters when it comes to design. This episode is a very honest reflection on the contrast between those two experiences and the bigger lesson I walked away with. I talk about: Why designing for real life matters more than designing for attention The difference between exclusive design and approachabl...","meta_description":"After attending Milan Design Week and then heading straight to High Point Market, I found myself sitting with a lot of thoughts about our industry, our cl…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1543,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-mcclain-method-business-tools-for-interior-designers-6446179/episodes/96-confessions-from-a-trade-show-designing-for-the-way-people-actually-live/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-mcclain-method-business-tools-for-interior-designers-6446179/96-confessions-from-a-trade-show-designing-for-the-way-people-actually-live.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}