{"podcast":{"title":"The Marketing Factory","slug":"the-marketing-factory-7052686","podcast_index_feed_id":7052686,"rss_url":"https://feeds.captivate.fm/the-marketing-factory/","website_url":"https://the-marketing-factory.captivate.fm","image_url":"https://artwork.captivate.fm/a51c647e-a478-421a-ba9d-a9a73c4bbe48/eqmSQQ5xO6oAoiaRBopKGQzw.png","author":"Marissa Candy","episode_count":87,"summary":"Welcome to The Marketing Factory, where we don’t blend in. I’m Marissa Candy, founder and award-winning marketer, here to help you think differently about marketing and achieve powerful results. For over two decades, I’ve driven business growth through tailored branding, lead generation, SEO, and Google Ads strategies. Join me as I break down custom marketing solutions, social media tactics, and website design tips that turn clarity into action. Ready to build profitable campaigns and grow your business? Let’s get started with The Marketing Factory Podcast.","last_synced_at":"2026-06-10T18:17:29.042154+00:00","page_url":"https://stenobird.com/podcast/the-marketing-factory-7052686"},"episode":{"title":"#085 - The CMO Hack To Interstate Growth","slug":"085-the-cmo-hack-to-interstate-growth","published_at":"2026-05-27T08:00:00+00:00","page_url":"https://stenobird.com/podcast/the-marketing-factory-7052686/085-the-cmo-hack-to-interstate-growth","show_page_url":"https://stenobird.com/podcast/the-marketing-factory-7052686","url":"https://the-marketing-factory.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/a1f983c4-fc37-4ca9-b6c3-bfbac5c5e389.mp3","summary":"Get a clear, strategic marketing plan that delivers real results. Book a call: https://themarketingfactory.com.au/discovery-call 🔗 TAKE ACTION: Join Rebel Marketing Club: https://themarketingfactory.com.au/club In this new episode, Marissa breaks down why interstate growth is where many strong businesses burn money, and how smart CMOs build demand before expansion so growth becomes intentional instead of accidental. This episode covers: ◼️ Why interstate growth fails and the traps that drain budget ◼️ How to build demand early through micro‑fame, geo‑targeting, and waitlists ◼️ The four‑phase expansion method that creates trust before launch Timestamps: 00:00:00 - Introduction 00:01:47 - The Importance of Psychological Expansion 00:02:21 - The CMO Hack: Building Micro Fame 00:03:16 - Strategies for Pre-Launch Engagement 00:04:43 - Common Mistakes in Interstate Growth 00:05:37 - Understanding the Reasons for Failure 00:06:09 - The Role of Local Partnerships 00:07:04 - Phases of Successful Expansion 00:09:04 - Marketing as the Core of Interstate Growth 00:10:10 - The Shift in Growth Strategies 00:10:43 - Key Questions Before Expanding 00:11:15 - Conclusion: Earning Attention Before Expansion Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUS https://www.instagram.com/themarketingfactoryaus/ https://www.facebook.com/themarketingfactory https://www.tiktok.com/@themarketingfactoryaus Follow Marissa: https://www.instagram.com/mariscandy/ https://www.linkedin.com/in/marissa-candy/ DISCLAIMER This content is for educational and informational purposes only. Marketing tool effectiveness varies based on your specific business, industry, goals, and implementation. Results and efficiency gains are not guaranteed and depend on proper setup, training, and o…","meta_description":"Get a clear, strategic marketing plan that delivers real results. Book a call: https://themarketingfactory.com.au/discovery-call 🔗 TAKE ACTION: Join Rebel…","key_points":[],"chapters":[],"topics":[],"duration_seconds":741,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-marketing-factory-7052686/episodes/085-the-cmo-hack-to-interstate-growth/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-marketing-factory-7052686/085-the-cmo-hack-to-interstate-growth.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}