{"podcast":{"title":"The Marketing Factory","slug":"the-marketing-factory-7052686","podcast_index_feed_id":7052686,"rss_url":"https://feeds.captivate.fm/the-marketing-factory/","website_url":"https://the-marketing-factory.captivate.fm","image_url":"https://artwork.captivate.fm/a51c647e-a478-421a-ba9d-a9a73c4bbe48/eqmSQQ5xO6oAoiaRBopKGQzw.png","author":"Marissa Candy","episode_count":87,"summary":"Welcome to The Marketing Factory, where we don’t blend in. I’m Marissa Candy, founder and award-winning marketer, here to help you think differently about marketing and achieve powerful results. For over two decades, I’ve driven business growth through tailored branding, lead generation, SEO, and Google Ads strategies. Join me as I break down custom marketing solutions, social media tactics, and website design tips that turn clarity into action. Ready to build profitable campaigns and grow your business? Let’s get started with The Marketing Factory Podcast.","last_synced_at":"2026-06-10T18:17:29.042154+00:00","page_url":"https://stenobird.com/podcast/the-marketing-factory-7052686"},"episode":{"title":"#084 - The Psychology of Why People Aren’t Buying From You","slug":"084-the-psychology-of-why-people-aren-t-buying-from-you","published_at":"2026-05-20T08:00:00+00:00","page_url":"https://stenobird.com/podcast/the-marketing-factory-7052686/084-the-psychology-of-why-people-aren-t-buying-from-you","show_page_url":"https://stenobird.com/podcast/the-marketing-factory-7052686","url":"https://the-marketing-factory.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/f506fd3a-4d57-4e75-b671-c6213ede28ba.mp3","summary":"Get a clear, strategic marketing plan that delivers real results. Book a call: https://themarketingfactory.com.au/discovery-call 🔗 TAKE ACTION: Join Rebel Marketing Club: https://themarketingfactory.com.au/club In this new episode, Marissa breaks down the psychological reasons people aren’t buying from you and why brilliant offers still fail when the brain doesn’t feel safe, clear or understood. ◼️ why reducing perceived risk matters more than adding features ◼️ how confusion creates choice paralysis ◼️ why people buy identity, not products ◼️ how social proof shapes decision safety ◼️ why inconsistency signals uncertainty to the brain Timestamps: 00:00:00 - Introduction 00:01:14 - The Brain Hates Risk 00:02:08 - Confusion Kills Conversions 00:03:13 - Selling Identity, Not Just Products 00:04:23 - The Power of Social Proof 00:05:09 - Shifting Focus from Company to Customer 00:06:15 - Consistency Builds Trust 00:07:09 - Importance of Timing in Marketing 00:08:03 - Aligning Marketing with Psychology Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUS https://www.instagram.com/themarketingfactoryaus/ https://www.facebook.com/themarketingfactory https://www.tiktok.com/@themarketingfactoryaus Follow Marissa: https://www.instagram.com/mariscandy/ https://www.linkedin.com/in/marissa-candy/ DISCLAIMER This content is for educational and informational purposes only. Marketing tool effectiveness varies based on your specific business, industry, goals, and implementation. Results and efficiency gains are not guaranteed and depend on proper setup, training, and ongoing optimisation. Always research tools thoroughly and test them with your team before full implementation. Consult with marketing professionals for strategies tailored to your specific needs.","meta_description":"Get a clear, strategic marketing plan that delivers real results. Book a call: https://themarketingfactory.com.au/discovery-call 🔗 TAKE ACTION: Join Rebel…","key_points":[],"chapters":[],"topics":[],"duration_seconds":588,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-marketing-factory-7052686/episodes/084-the-psychology-of-why-people-aren-t-buying-from-you/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-marketing-factory-7052686/084-the-psychology-of-why-people-aren-t-buying-from-you.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}