{"podcast":{"title":"The Marketing Factory","slug":"the-marketing-factory-7052686","podcast_index_feed_id":7052686,"rss_url":"https://feeds.captivate.fm/the-marketing-factory/","website_url":"https://the-marketing-factory.captivate.fm","image_url":"https://artwork.captivate.fm/a51c647e-a478-421a-ba9d-a9a73c4bbe48/eqmSQQ5xO6oAoiaRBopKGQzw.png","author":"Marissa Candy","episode_count":87,"summary":"Welcome to The Marketing Factory, where we don’t blend in. I’m Marissa Candy, founder and award-winning marketer, here to help you think differently about marketing and achieve powerful results. For over two decades, I’ve driven business growth through tailored branding, lead generation, SEO, and Google Ads strategies. Join me as I break down custom marketing solutions, social media tactics, and website design tips that turn clarity into action. Ready to build profitable campaigns and grow your business? Let’s get started with The Marketing Factory Podcast.","last_synced_at":"2026-06-10T18:17:29.042154+00:00","page_url":"https://stenobird.com/podcast/the-marketing-factory-7052686"},"episode":{"title":"#077 - The Marketing Hacks The Biggest Brands Don’t Want You To Know","slug":"077-the-marketing-hacks-the-biggest-brands-don-t-want-you-to-know","published_at":"2026-03-31T19:30:00+00:00","page_url":"https://stenobird.com/podcast/the-marketing-factory-7052686/077-the-marketing-hacks-the-biggest-brands-don-t-want-you-to-know","show_page_url":"https://stenobird.com/podcast/the-marketing-factory-7052686","url":"https://the-marketing-factory.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/ac1b80f5-bc1e-4978-9507-f50bad7aa28d.mp3","summary":"Get a clear, strategic marketing plan that delivers real results. Book a call: https://themarketingfactory.com.au/discovery-call 🔗 TAKE ACTION: Join Rebel Marketing Club: https://themarketingfactory.com.au/club Most small businesses think big brands win because of big budgets. They don't. They win because of strategy, positioning, and psychological hacks you can steal. In this episode, Marissa breaks down the most powerful marketing tactics from viral content and shows you exactly how to apply them to your business, regardless of your budget. Why big brands sell feelings, not products (and how you can too) The power of product alignment and strategic partnerships Why placing competitors next to each other actually increases sales The truth about manufacturing vs. marketing in building a brand How to use the psychology of color to trigger the right emotions Timestamps: 00:00:00 - Introduction 00:01:21 - Selling a Feeling: The McDonald's, Nike, and Apple Strategy 00:02:51 - Product Alignment: The Rolls-Royce and Private Jet Connection 00:04:53 - The Pepsi vs. Coke Machine Experiment 00:06:59 - Why Manufacturing Adds the Least Value to a Brand 00:09:00 - The Psychology of Color in Marketing Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUS https://www.instagram.com/themarketingfactoryaus/ https://www.facebook.com/themarketingfactory https://www.tiktok.com/@themarketingfactoryaus Follow Marissa: https://www.instagram.com/mariscandy/ https://www.linkedin.com/in/marissa-candy/ DISCLAIMER This content is for educational and informational purposes only. Marketing tool effectiveness varies based on your specific business, industry, goals, and implementation. Results and efficiency gains are not guaranteed and depend on proper setup, training, and ong…","meta_description":"Get a clear, strategic marketing plan that delivers real results. Book a call: https://themarketingfactory.com.au/discovery-call 🔗 TAKE ACTION: Join Rebel…","key_points":[],"chapters":[],"topics":[],"duration_seconds":646,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-marketing-factory-7052686/episodes/077-the-marketing-hacks-the-biggest-brands-don-t-want-you-to-know/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-marketing-factory-7052686/077-the-marketing-hacks-the-biggest-brands-don-t-want-you-to-know.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}