{"podcast":{"title":"The Marketing Factory","slug":"the-marketing-factory-7052686","podcast_index_feed_id":7052686,"rss_url":"https://feeds.captivate.fm/the-marketing-factory/","website_url":"https://the-marketing-factory.captivate.fm","image_url":"https://artwork.captivate.fm/a51c647e-a478-421a-ba9d-a9a73c4bbe48/eqmSQQ5xO6oAoiaRBopKGQzw.png","author":"Marissa Candy","episode_count":87,"summary":"Welcome to The Marketing Factory, where we don’t blend in. I’m Marissa Candy, founder and award-winning marketer, here to help you think differently about marketing and achieve powerful results. For over two decades, I’ve driven business growth through tailored branding, lead generation, SEO, and Google Ads strategies. Join me as I break down custom marketing solutions, social media tactics, and website design tips that turn clarity into action. Ready to build profitable campaigns and grow your business? Let’s get started with The Marketing Factory Podcast.","last_synced_at":"2026-06-10T18:17:29.042154+00:00","page_url":"https://stenobird.com/podcast/the-marketing-factory-7052686"},"episode":{"title":"#071 - How To Take Your Solo Store Australia-Wide (Marketing Playbook)","slug":"071-how-to-take-your-solo-store-australia-wide-marketing-playbook","published_at":"2026-02-18T08:00:00+00:00","page_url":"https://stenobird.com/podcast/the-marketing-factory-7052686/071-how-to-take-your-solo-store-australia-wide-marketing-playbook","show_page_url":"https://stenobird.com/podcast/the-marketing-factory-7052686","url":"https://the-marketing-factory.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/42135d4b-9146-48b2-9b84-673461aab980.mp3","summary":"Get a clear, strategic marketing plan that delivers real results. Book a call: https://themarketingfactory.com.au/ 🔗 TAKE ACTION: Join Rebel Marketing Club: https://themarketingfactory.com.au/club Is scaling your solo store nationwide a risky leap…or the smartest move you’ll ever make for your brand? This episode breaks down the marketing playbook that helps founders expand without losing the magic that made their first store unforgettable. ◼️ Why your ‘why’ determines whether expansion succeeds ◼️ How documented processes protect your brand at scale ◼️ The three pillars of a nationwide marketing framework ◼️ Why social proof builds instant trust in new locations ◼️ How tech, automation and empowered teams make growth possible Timestamps: 00:00:00 Introduction 00:00:42 - Why Your ‘Why’ Matters Before Expanding 00:02:05 - Documenting Your Brand And Processes 00:03:10 - Building A Nationwide Marketing Framework 00:04:40 - Using Social Proof To Build Trust 00:05:35 - Tech, Automation And Systems For Scaling 00:06:20 - Training And Empowering Local Teams 00:07:13 - Step By Step Nationwide Playbook 00:08:45 - Templates, Launch Calendars And Iteration 00:09:20 - Key Takeaways For Scaling Australia Wide Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUS https://www.instagram.com/themarketingfactoryaus/ https://www.facebook.com/themarketingfactory https://www.tiktok.com/@themarketingfactoryaus Follow Marissa: https://www.instagram.com/mariscandy/ https://www.linkedin.com/in/marissa-candy/ DISCLAIMER This content is for educational and informational purposes only. Marketing tool effectiveness varies based on your specific business, industry, goals, and implementation. Results and efficiency gains are not guaranteed and depend on proper setup, training…","meta_description":"Get a clear, strategic marketing plan that delivers real results. Book a call: https://themarketingfactory.com.au/ 🔗 TAKE ACTION: Join Rebel Marketing Clu…","key_points":[],"chapters":[],"topics":[],"duration_seconds":678,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-marketing-factory-7052686/episodes/071-how-to-take-your-solo-store-australia-wide-marketing-playbook/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-marketing-factory-7052686/071-how-to-take-your-solo-store-australia-wide-marketing-playbook.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}