{"podcast":{"title":"The Long Game With Ruxandra Podcast","slug":"the-long-game-with-ruxandra-podcast-7764788","podcast_index_feed_id":7764788,"rss_url":"https://api.substack.com/feed/podcast/7974027.rss","website_url":"https://withruxandra.substack.com/podcast","image_url":"https://substackcdn.com/feed/podcast/7974027/d879f65cbebd9a8c065b888f2fa25bc9.jpg","author":"The Long Game With Ruxandra","episode_count":21,"summary":"Weekly content strategy for coaches who want to show up consistently without chasing every trend. The long game always wins. By Ruxandra, social media manager & podcast editor.","last_synced_at":"2026-07-30T02:21:01.785682+00:00","page_url":"https://stenobird.com/podcast/the-long-game-with-ruxandra-podcast-7764788"},"episode":{"title":"What Makes Someone Stop Scrolling on Your Clip","slug":"what-makes-someone-stop-scrolling-on-your-clip","published_at":"2026-04-22T06:40:41+00:00","page_url":"https://stenobird.com/podcast/the-long-game-with-ruxandra-podcast-7764788/what-makes-someone-stop-scrolling-on-your-clip","show_page_url":"https://stenobird.com/podcast/the-long-game-with-ruxandra-podcast-7764788","url":"https://withruxandra.substack.com/p/what-makes-someone-stop-scrolling","audio_url":"https://api.substack.com/feed/podcast/195001787/359f5f504f90c962e4d2d01d439c1740.mp3","summary":"You pulled a clip from your podcast. You thought it was good — clear, valuable, well explained. You posted it. And it fell flat. Meanwhile someone else posts a sixty second clip and people immediately get it. They share it, save it, send it to a friend. And you think — what are they doing that I’m not? Here’s what’s actually happening. Not every moment in your podcast makes a good clip. A good episode is full of valuable content — but only some of that content works when you pull it out and post it on its own. Knowing the difference is what this episode is about. What we cover: * Why most clips fall flat — and why it has nothing to do with your content quality * The three things a clip needs to do to work as a standalone piece on social media * The exact structure of a clip that stops people from scrolling — hook, setup, payoff * A comparison of three clips pulled from the same episode so you can see exactly what works and what doesn’t * How understanding this changes the way you record If this resonated: Every episode of The Long Game is built around one idea: you don’t need to create more. You need a system that makes what you already create work harder. If you want to explore what that looks like, you can find me at withruxandra.com . Subscribe so you don’t miss the next episode of The Long Game. Find me on Instagram at @withruxandra for more on content strategy, podcast repurposing, and building a system that works beyond the day you hit publish. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit withruxandra.substack.com","meta_description":"You pulled a clip from your podcast. You thought it was good — clear, valuable, well explained. You posted it. And it fell flat. Meanwhile someone else po…","key_points":[],"chapters":[],"topics":[],"duration_seconds":446,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-long-game-with-ruxandra-podcast-7764788/episodes/what-makes-someone-stop-scrolling-on-your-clip/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-long-game-with-ruxandra-podcast-7764788/what-makes-someone-stop-scrolling-on-your-clip.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}