{"podcast":{"title":"The Logistics of Logistics","slug":"the-logistics-of-logistics-490270","podcast_index_feed_id":490270,"rss_url":"https://rss.libsyn.com/shows/116682/destinations/667529.xml","website_url":"https://www.thelogisticsoflogistics.com/","image_url":"https://static.libsyn.com/p/assets/5/5/5/3/5553c6f4f129ed51bafc7308ab683e82/libsyn_picture-04.png","author":"Joe Lynch","episode_count":814,"summary":"The Logistics of Logistics is a podcast hosted by industry expert Joe Lynch. Joe interviews founders, executives, and innovators who are shaping the future of logistics and supply chain. Topics include transportation, logistics, warehousing, technology, supply chain, and ecommerce. The Logistics of Logistics audience expects an inside perspective of what's next in logistics and supply chain delivered via podcasts, videos, and articles. Topics include: Transportation Topics Small package, Small parcel, Air Cargo, Ocean Shipping, Ocean freight, Bulk carriers, Cargo ships, Container ships, Tankers (ocean tankers), Refrigerated ships (reefers), Roll-on/roll-off ships, Multi-purpose ship, General cargo ship, Break bulk cargo, General cargo, Less Than Truckload, LTL, Tractor, Trailers, Tractor-trailers, 48-foot trailer, 53-foot trailer, Truck lift-gate, Truck terminals, Truckload (TL), Full Truckload (FTL), Freight, Palleted freight, Pallets, Fleet acquisition, Equipment, Drivers, Truck Drivers, Driver leasing, Driver training, Driver safety, Hours of Service (HOS), Electronic Logging Device (ELD), Driver outsourcing, Dedicated Contract Carriage (DCC) Carrier contract, Spot rates, Contr…","last_synced_at":"2026-07-15T08:21:44.702594+00:00","page_url":"https://stenobird.com/podcast/the-logistics-of-logistics-490270"},"episode":{"title":"REPOST: The Dark Funnel Demystified: Unlocking Hidden Sales with Jennie Malafarina","slug":"repost-the-dark-funnel-demystified-unlocking-hidden-sales-with-jennie-malafarina","published_at":"2026-04-07T21:59:00+00:00","page_url":"https://stenobird.com/podcast/the-logistics-of-logistics-490270/repost-the-dark-funnel-demystified-unlocking-hidden-sales-with-jennie-malafarina","show_page_url":"https://stenobird.com/podcast/the-logistics-of-logistics-490270","url":"https://thelolpodcast.libsyn.com/repost-the-dark-funnel-demystified-unlocking-hidden-sales-with-jennie-malafarina","audio_url":"https://traffic.libsyn.com/secure/thelolpodcast/The_Dark_Funnel_Demystified_-_Unlocking_Hidden_Sales_with_Jennie_Malafarina.mp3?dest-id=667529","summary":"In \"The Dark Funnel Demystified: Unlocking Hidden Sales\", Joe Lynch and Jennie Malafarina , the CEO of Virago Marketing, discuss how businesses can drive measurable revenue growth by understanding and leveraging the invisible customer journey. About Jennie Malafarina Jennie Malafarina is the CEO of Virago Marketing, a Cleveland-based agency helping transportation and logistics companies turn marketing into a revenue-driving engine. Since taking the lead at Virago in 2020, she has elevated the agency's impact—guiding strategies that deliver measurable results aligned with client growth goals. With over a decade of experience in freight tech and B2B marketing, Jennie has held leadership roles at Trimble Transportation, Banyan Technology, and Transportation Insight, and has taught marketing at The University of Akron. She also co-founded FR8MVMT, a platform for innovation in trucking, and hosts the FR8 Marketing Gurus podcast. Jennie is known for aligning marketing with business strategy to drive scalable growth through demand generation, content, and sales enablement. She holds a master's degree in communication from Cleveland State University. About Virago Marketing Virago Marketing is a full-funnel marketing agency specializing in the transportation and logistics industry. We help companies align sales and marketing to drive measurable revenue growth—whether through strategic campaigns, content that converts, or complete marketing department support. Our team combines deep industry knowledge with modern marketing execution to deliver demand generation, brand awareness, and pipeline acceleration. From startups to enterprise providers, our clients rely on us to cut through the noise, clarify their message, and connect with the right audience at the right time. With flexi…","meta_description":"In \"The Dark Funnel Demystified: Unlocking Hidden Sales\", Joe Lynch and Jennie Malafarina , the CEO of Virago Marketing, discuss how businesses can drive…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3794,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-logistics-of-logistics-490270/episodes/repost-the-dark-funnel-demystified-unlocking-hidden-sales-with-jennie-malafarina/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-logistics-of-logistics-490270/repost-the-dark-funnel-demystified-unlocking-hidden-sales-with-jennie-malafarina.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}