{"podcast":{"title":"The Logistics of Logistics","slug":"the-logistics-of-logistics-490270","podcast_index_feed_id":490270,"rss_url":"https://rss.libsyn.com/shows/116682/destinations/667529.xml","website_url":"https://www.thelogisticsoflogistics.com/","image_url":"https://static.libsyn.com/p/assets/5/5/5/3/5553c6f4f129ed51bafc7308ab683e82/libsyn_picture-04.png","author":"Joe Lynch","episode_count":814,"summary":"The Logistics of Logistics is a podcast hosted by industry expert Joe Lynch. Joe interviews founders, executives, and innovators who are shaping the future of logistics and supply chain. Topics include transportation, logistics, warehousing, technology, supply chain, and ecommerce. The Logistics of Logistics audience expects an inside perspective of what's next in logistics and supply chain delivered via podcasts, videos, and articles. Topics include: Transportation Topics Small package, Small parcel, Air Cargo, Ocean Shipping, Ocean freight, Bulk carriers, Cargo ships, Container ships, Tankers (ocean tankers), Refrigerated ships (reefers), Roll-on/roll-off ships, Multi-purpose ship, General cargo ship, Break bulk cargo, General cargo, Less Than Truckload, LTL, Tractor, Trailers, Tractor-trailers, 48-foot trailer, 53-foot trailer, Truck lift-gate, Truck terminals, Truckload (TL), Full Truckload (FTL), Freight, Palleted freight, Pallets, Fleet acquisition, Equipment, Drivers, Truck Drivers, Driver leasing, Driver training, Driver safety, Hours of Service (HOS), Electronic Logging Device (ELD), Driver outsourcing, Dedicated Contract Carriage (DCC) Carrier contract, Spot rates, Contr…","last_synced_at":"2026-07-15T08:21:44.702594+00:00","page_url":"https://stenobird.com/podcast/the-logistics-of-logistics-490270"},"episode":{"title":"Freight Tech Strategy: Avoiding the Implementation Trap with JBF's Brad Forester","slug":"freight-tech-strategy-avoiding-the-implementation-trap-with-jbf-s-brad-forester","published_at":"2026-03-13T20:10:00+00:00","page_url":"https://stenobird.com/podcast/the-logistics-of-logistics-490270/freight-tech-strategy-avoiding-the-implementation-trap-with-jbf-s-brad-forester","show_page_url":"https://stenobird.com/podcast/the-logistics-of-logistics-490270","url":"https://thelolpodcast.libsyn.com/freight-tech-strategy-avoiding-the-implementation-trap-with-jbfs-brad-forester","audio_url":"https://traffic.libsyn.com/secure/thelolpodcast/Freight_Tech_Strategy_-_Avoiding_the_Implementation_Trap_with_JBFs_Brad_Forester_mezcla.mp3?dest-id=667529","summary":"In \"Freight Tech Strategy: Avoiding the Implementation Trap with JBF's Brad Forester\", Joe Lynch and Brad Forester , Founder and Managing Partner of JBF Consulting , discuss the critical need for a strategic roadmap to ensure logistics technology delivers real ROI rather than becoming a costly mistake. About Brad Forester Brad Forester is the Founder and Managing Partner of JBF Consulting, bringing more than 25 years of leadership experience in transportation strategy, logistics technology, and supply chain transformation. A recognized industry expert, Brad has advised Fortune 500 companies and high-growth brands on complex global transportation initiatives, from network design and technology selection to implementation and value realization. His background spans senior roles in consulting, software, and shipper operations, giving him a uniquely balanced perspective on strategy and execution. Brad is a frequent industry speaker and thought leader on TMS, visibility, and logistics innovation. About JBF Consulting JBF Consulting is a leading logistics strategy advisory and technology integration firm that partners with shippers to transform their logistics and supply chain execution operations. We empower clients to achieve operational efficiency and scalable, sustainable value through strategy development, roadmap orchestration, unbiased technology selection, expert implementation, data-driven insights, and ongoing managed services. For over two decades, our client-centric approach and alliances with best-of-breed solution providers have ensured that every strategy and solution we deliver drives measurable impact, long-term success, and customer satisfaction. Key Takeaways: Freight Tech Strategy: Avoiding the Implementation Trap In \"Freight Tech Strategy: Avoiding the I…","meta_description":"In \"Freight Tech Strategy: Avoiding the Implementation Trap with JBF's Brad Forester\", Joe Lynch and Brad Forester , Founder and Managing Partner of JBF C…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3309,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-logistics-of-logistics-490270/episodes/freight-tech-strategy-avoiding-the-implementation-trap-with-jbf-s-brad-forester/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-logistics-of-logistics-490270/freight-tech-strategy-avoiding-the-implementation-trap-with-jbf-s-brad-forester.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}