{"podcast":{"title":"The Loan Officer Podcast","slug":"the-loan-officer-podcast-1213263","podcast_index_feed_id":1213263,"rss_url":"https://feed.podbean.com/TheLoanOfficerPodcast/feed.xml","website_url":"https://TheLoanOfficerPodcast.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/7106559/TLOP_Podcast_Thumbnail_2025a0mwp.png","author":"Dustin Owen","episode_count":675,"summary":"This show makes the boring FUN! Imagine if Joe Rogan and Dave Ramsey had a baby. That’s this show! These guys teach the sh*t they don’t teach in school. Their goal is to simplify topics that range from personal finance, purchasing real estate & obtaining home loans to being a successful mortgage originator, running a business and finding success as a sales professional. The mission is simple; to invite you into the room where it happens. They strive to teach you how to create opportunities even when it can be a struggle to get your foot in the door. While there is a lot of content geared specifically towards mortgage professionals, the majority of the episodes will resonate will all audience members. (Not just mortgage lenders!) D.O. (Dustin Owen) is the creator & host. He is a 20+ year veteran of the mortgage industry, a real estate investor, business coach and angel investor. J.C. (John Coleman) is the co-host / producer of the show. J.C. has 15+ years’ experience as an Emmy Award-Winning Content Creator & Marketer.","last_synced_at":"2026-07-21T08:19:37.209272+00:00","page_url":"https://stenobird.com/podcast/the-loan-officer-podcast-1213263"},"episode":{"title":"The Shift from SEO to AEO: How Mortgage Pros Can Win in 2026 | Ep. 614","slug":"the-shift-from-seo-to-aeo-how-mortgage-pros-can-win-in-2026-ep-614","published_at":"2026-04-02T19:18:03+00:00","page_url":"https://stenobird.com/podcast/the-loan-officer-podcast-1213263/the-shift-from-seo-to-aeo-how-mortgage-pros-can-win-in-2026-ep-614","show_page_url":"https://stenobird.com/podcast/the-loan-officer-podcast-1213263","url":"https://TheLoanOfficerPodcast.podbean.com/e/the-shift-from-seo-to-aeo-how-mortgage-pros-can-win-in-2026-ep-614/","audio_url":"https://mcdn.podbean.com/mf/web/id2kfyfjz2m4dx7j/TLOP-POD614-FINAL-20260402_1_9eecm.mp3","summary":"In this episode of the Loan Officer Podcast, hosts Dustin Owen, Mike Siciliano, and Karina Mojica take a deep dive into the evolving world of digital marketing by exploring the shift from traditional Search Engine Optimization (SEO) to the emerging field of Answer Engine Optimization (AEO). The discussion kicks off with Mike explaining how AI-driven platforms such as ChatGPT and Google’s Gemini are fundamentally changing the way people search for and consume information online. He highlights that, unlike traditional search engines that provide a list of links, these new answer engines aim to deliver direct, conversational responses to user queries, which has significant implications for how mortgage professionals and other business owners approach their online presence. Throughout the episode, the hosts break down actionable strategies that mortgage professionals can implement to stay ahead of the curve. These strategies include leveraging schema markup to help search engines and answer engines better understand website content, targeting long-tail keywords that align with natural language queries, optimizing Google My Business profiles for local visibility, consistently creating high-quality, relevant content that addresses common client questions, and building authoritative backlinks through press releases and reputable industry sources. The conversation also touches on the importance of maintaining consistency across all digital platforms, from websites to social media profiles, to ensure a cohesive brand message. Karina emphasizes that authentic storytelling, sharing real client experiences and personal insights can help mortgage professionals stand out in an increasingly crowded and AI-driven digital landscape. The hosts agree that adapting to these technological…","meta_description":"In this episode of the Loan Officer Podcast, hosts Dustin Owen, Mike Siciliano, and Karina Mojica take a deep dive into the evolving world of digital mark…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2746,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-loan-officer-podcast-1213263/episodes/the-shift-from-seo-to-aeo-how-mortgage-pros-can-win-in-2026-ep-614/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-loan-officer-podcast-1213263/the-shift-from-seo-to-aeo-how-mortgage-pros-can-win-in-2026-ep-614.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}