{"podcast":{"title":"The Loan Officer Podcast","slug":"the-loan-officer-podcast-1213263","podcast_index_feed_id":1213263,"rss_url":"https://feed.podbean.com/TheLoanOfficerPodcast/feed.xml","website_url":"https://TheLoanOfficerPodcast.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/7106559/TLOP_Podcast_Thumbnail_2025a0mwp.png","author":"Dustin Owen","episode_count":675,"summary":"This show makes the boring FUN! Imagine if Joe Rogan and Dave Ramsey had a baby. That’s this show! These guys teach the sh*t they don’t teach in school. Their goal is to simplify topics that range from personal finance, purchasing real estate & obtaining home loans to being a successful mortgage originator, running a business and finding success as a sales professional. The mission is simple; to invite you into the room where it happens. They strive to teach you how to create opportunities even when it can be a struggle to get your foot in the door. While there is a lot of content geared specifically towards mortgage professionals, the majority of the episodes will resonate will all audience members. (Not just mortgage lenders!) D.O. (Dustin Owen) is the creator & host. He is a 20+ year veteran of the mortgage industry, a real estate investor, business coach and angel investor. J.C. (John Coleman) is the co-host / producer of the show. J.C. has 15+ years’ experience as an Emmy Award-Winning Content Creator & Marketer.","last_synced_at":"2026-07-21T08:19:37.209272+00:00","page_url":"https://stenobird.com/podcast/the-loan-officer-podcast-1213263"},"episode":{"title":"The Best Programmatic Marketing Strategies for Mortgage Loan Originators and Realtors | Ep. 634","slug":"the-best-programmatic-marketing-strategies-for-mortgage-loan-originators-and-realtors-ep-634","published_at":"2026-06-11T20:47:17+00:00","page_url":"https://stenobird.com/podcast/the-loan-officer-podcast-1213263/the-best-programmatic-marketing-strategies-for-mortgage-loan-originators-and-realtors-ep-634","show_page_url":"https://stenobird.com/podcast/the-loan-officer-podcast-1213263","url":"https://TheLoanOfficerPodcast.podbean.com/e/the-best-programmatic-marketing-strategies-for-mortgage-loan-originators-and-realtors-ep-634/","audio_url":"https://mcdn.podbean.com/mf/web/x4fqwipvmbvg6864/TLOP-POD634-FINAL-20260610.mp3","summary":"In this episode of the Loan Officer Podcast, host Dustin Owen sits down with guest Marketing Mike, alongside producer Karina \"Special K\", for an in-depth discussion on the power and potential of programmatic marketing specifically tailored for mortgage loan originators, real estate agents, insurance agents, and title companies. Together, they break down how professionals in these industries can leverage advanced digital advertising platforms, such as Google and Meta (Facebook & Instagram), to reach their ideal audiences and generate high-quality leads. The conversation covers practical strategies for targeting referral partners, including the use of educational webinars and value-driven content to build trust and engagement. They also dive into the mechanics of retargeting, explaining how to stay top-of-mind with prospects who have already interacted with your brand online. Throughout the episode, Dustin, Mike, and Karina highlight several key takeaways for listeners looking to implement programmatic marketing in their own businesses. They stress the critical importance of developing compelling creative assets, such as eye-catching graphics and persuasive ad copy, to capture attention in a crowded digital landscape. The trio also discusses the value of niche targeting, encouraging professionals to define their ideal client profiles and tailor their messaging accordingly for maximum impact. Budgeting is another focal point, with realistic expectations set around the investment required to see meaningful results from programmatic campaigns. Importantly, the hosts emphasize that programmatic marketing is not a quick fix or a standalone solution. Instead, it works most effectively when used to supplement and enhance an existing referral-based business model. Success re…","meta_description":"In this episode of the Loan Officer Podcast, host Dustin Owen sits down with guest Marketing Mike, alongside producer Karina \"Special K\", for an in-depth…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3092,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-loan-officer-podcast-1213263/episodes/the-best-programmatic-marketing-strategies-for-mortgage-loan-originators-and-realtors-ep-634/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-loan-officer-podcast-1213263/the-best-programmatic-marketing-strategies-for-mortgage-loan-originators-and-realtors-ep-634.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}