{"podcast":{"title":"The Level 10 Contractor Daily Podcast","slug":"the-level-10-contractor-daily-podcast-1184502","podcast_index_feed_id":1184502,"rss_url":"https://level10contractor.libsyn.com/rss","website_url":"https://www.level10contractor.com/podcast/","image_url":"https://static.libsyn.com/p/assets/6/b/6/9/6b69358882bb644c/l10-podcast-light-LRG.png","author":"Rich Harshaw","episode_count":2529,"summary":"Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.","last_synced_at":"2026-08-02T04:18:36.269217+00:00","page_url":"https://stenobird.com/podcast/the-level-10-contractor-daily-podcast-1184502"},"episode":{"title":"2489: TBT: Credibility: How To Build It, How To Kill It","slug":"2489-tbt-credibility-how-to-build-it-how-to-kill-it","published_at":"2026-07-02T04:30:00+00:00","page_url":"https://stenobird.com/podcast/the-level-10-contractor-daily-podcast-1184502/2489-tbt-credibility-how-to-build-it-how-to-kill-it","show_page_url":"https://stenobird.com/podcast/the-level-10-contractor-daily-podcast-1184502","url":"https://level10contractor.libsyn.com/2489-tbt-credibility-how-to-build-it-how-to-kill-it","audio_url":"https://traffic.libsyn.com/secure/level10contractor/2489.mp3?dest-id=1486781","summary":"Today's podcast is all about CREDIBILITY… it's a TBT, so I've dipped into the extensive archives and found a webinar on this topic that Rich did in 2015… and it's extremely good. Topics covered include \"the ignition code,\" drawing a line in the sand, using powerful language, social proof, and evidence. I mean it all comes down to being the best… believing you're the best… and communicating that you're the best in a powerful, believable way. As for killing credibility… it has to do with the way you treat people. As usual, Rich is going to share about 1,000 examples to make everything super clear.","meta_description":"Today's podcast is all about CREDIBILITY… it's a TBT, so I've dipped into the extensive archives and found a webinar on this topic that Rich did in 2015……","key_points":[],"chapters":[],"topics":[],"duration_seconds":3254,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-level-10-contractor-daily-podcast-1184502/episodes/2489-tbt-credibility-how-to-build-it-how-to-kill-it/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-level-10-contractor-daily-podcast-1184502/2489-tbt-credibility-how-to-build-it-how-to-kill-it.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}