{"podcast":{"title":"The Level 10 Contractor Daily Podcast","slug":"the-level-10-contractor-daily-podcast-1184502","podcast_index_feed_id":1184502,"rss_url":"https://level10contractor.libsyn.com/rss","website_url":"https://www.level10contractor.com/podcast/","image_url":"https://static.libsyn.com/p/assets/6/b/6/9/6b69358882bb644c/l10-podcast-light-LRG.png","author":"Rich Harshaw","episode_count":2529,"summary":"Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.","last_synced_at":"2026-08-02T04:18:36.269217+00:00","page_url":"https://stenobird.com/podcast/the-level-10-contractor-daily-podcast-1184502"},"episode":{"title":"2476: Why My Client Couldn't Cnvert Low-Cost PPC Leads","slug":"2476-why-my-client-couldn-t-cnvert-low-cost-ppc-leads","published_at":"2026-06-19T04:30:00+00:00","page_url":"https://stenobird.com/podcast/the-level-10-contractor-daily-podcast-1184502/2476-why-my-client-couldn-t-cnvert-low-cost-ppc-leads","show_page_url":"https://stenobird.com/podcast/the-level-10-contractor-daily-podcast-1184502","url":"https://level10contractor.libsyn.com/2476-why-my-client-couldnt-cnvert-low-cost-ppc-leads","audio_url":"https://traffic.libsyn.com/secure/level10contractor/2476.mp3?dest-id=1486781","summary":"You probably think today's podcast--based on the title--is about pay per click advertising. And you're kind of right. I mean, Rich is going to tell you about a PPC campaign he did for a client that worked--except they couldn't convert the leads into sales… so I guess you could say… it DID NOT work. But as you'll hear… the real moral of this story isn't about Pay per click at all--it's about BRANDING. And how branding affects everything you do, sales and marketing-wise. This client had done SUCH a great job of branding that they weren't quite sure how to handle PPC leads that had not been exposed to it.","meta_description":"You probably think today's podcast--based on the title--is about pay per click advertising. And you're kind of right. I mean, Rich is going to tell you ab…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1004,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-level-10-contractor-daily-podcast-1184502/episodes/2476-why-my-client-couldn-t-cnvert-low-cost-ppc-leads/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-level-10-contractor-daily-podcast-1184502/2476-why-my-client-couldn-t-cnvert-low-cost-ppc-leads.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}