{"podcast":{"title":"The Level 10 Contractor Daily Podcast","slug":"the-level-10-contractor-daily-podcast-1184502","podcast_index_feed_id":1184502,"rss_url":"https://level10contractor.libsyn.com/rss","website_url":"https://www.level10contractor.com/podcast/","image_url":"https://static.libsyn.com/p/assets/6/b/6/9/6b69358882bb644c/l10-podcast-light-LRG.png","author":"Rich Harshaw","episode_count":2529,"summary":"Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.","last_synced_at":"2026-08-02T04:18:36.269217+00:00","page_url":"https://stenobird.com/podcast/the-level-10-contractor-daily-podcast-1184502"},"episode":{"title":"2441: Identity, Part 2 of 3: How to Build Your Identity From Scratch","slug":"2441-identity-part-2-of-3-how-to-build-your-identity-from-scratch","published_at":"2026-05-15T04:30:00+00:00","page_url":"https://stenobird.com/podcast/the-level-10-contractor-daily-podcast-1184502/2441-identity-part-2-of-3-how-to-build-your-identity-from-scratch","show_page_url":"https://stenobird.com/podcast/the-level-10-contractor-daily-podcast-1184502","url":"https://level10contractor.libsyn.com/2441-identity-part-2-of-3-how-to-build-your-identity-from-scratch","audio_url":"https://traffic.libsyn.com/secure/level10contractor/2441.mp3?dest-id=1486781","summary":"Rich teaches contractors how to uncover what truly sets their business apart in part 2 of the Identity series. Using real examples — from 172 hardwood dowel rods to six nails per shingle — he walks through the Five Pillars of Identity and the Trust Pyramid, showing how to dig past platitudes and build a compelling, specific case that wins customers before the sales call even starts.","meta_description":"Rich teaches contractors how to uncover what truly sets their business apart in part 2 of the Identity series. Using real examples — from 172 hardwood dow…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1975,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-level-10-contractor-daily-podcast-1184502/episodes/2441-identity-part-2-of-3-how-to-build-your-identity-from-scratch/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-level-10-contractor-daily-podcast-1184502/2441-identity-part-2-of-3-how-to-build-your-identity-from-scratch.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}