{"podcast":{"title":"The Landscaping Growth Script","slug":"the-landscaping-growth-script-6977691","podcast_index_feed_id":6977691,"rss_url":"https://feeds.captivate.fm/the-landscaping-growth/","website_url":"https://the-landscaping-growth.captivate.fm","image_url":"https://artwork.captivate.fm/205c0a42-64e0-4800-aaf4-75fd92e688c6/landscapinggrowth-podcast-cover-01.jpg","author":"Script Marketing","episode_count":107,"summary":"Welcome to The Landscaping Growth Script is the authority on building your landscaping business with better leads, higher-value clients, and a year-round sales pipeline. Whether you’re in landscape design, landscaping, pool installation, outdoor kitchens, luxury patio furniture, landscape lighting, custom pergolas, outdoor media systems, or even copper gutter fabrication—this podcast is for you. Each week, Katy Doss, founder of Script Marketing, shares actionable, proven strategies for connecting with the wealthiest homeowner segment: affluent buyers. With 20+ years of marketing experience and deep expertise in the psychology of high-net-worth individuals, Katy and her team at Script—a full-service marketing firm specializing in luxury outdoor brands—unpack the tips, tactics, and tools that are working right now to grow visibility, credibility, and revenue. You won’t find fluff here. Just real, ready-to-use strategies that help you: - Attract high-income clients who value quality over cost. - Stand out from big-box competitors and low-price undercutters. - Maximize off-season marketing for year-round leads. - Craft messaging that speaks to exclusivity, craftsmanship, and lifestyle…","last_synced_at":"2026-07-22T02:17:54.757974+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691"},"episode":{"title":"#99: 7 Ways to Use TikTok to Recruit Your Next Great Crew Member","slug":"99-7-ways-to-use-tiktok-to-recruit-your-next-great-crew-member","published_at":"2026-06-23T11:01:00+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/99-7-ways-to-use-tiktok-to-recruit-your-next-great-crew-member","show_page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691","url":"https://the-landscaping-growth.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/8195cbee-edbc-4a26-9153-29a789203199.mp3","summary":"Struggling to find good crew members? The answer might be somewhere you haven't looked yet. In this episode, Katy Doss makes the case for why TikTok — yes, TikTok — could be one of the best recruiting tools a landscaping business owner has right now. TikTok isn't a client acquisition channel for landscapers. But it is where a huge chunk of your potential hires are spending their time — and with the right content strategy, you can make your company impossible to ignore. In this episode, you'll learn: Why TikTok works for recruiting but not for client marketing — and how to use that distinction to your advantage How to address the four biggest objections owners have (including the security concerns — that one's real and worth understanding) What kinds of content actually attract quality applicants on TikTok Why you don't have to be on camera yourself — and who should be instead How to be transparent about pay in a way that filters for the right candidates A simple 4-step plan to post your first video this week If you've been skeptical about TikTok, this episode will change how you think about it. You don't need to dance. You don't need a production budget. You just need to show up. Grab the free guide — Getting Started on TikTok for Landscaping Business Owners — at scriptmarketingco.com/resources.","meta_description":"Struggling to find good crew members? The answer might be somewhere you haven't looked yet. In this episode, Katy Doss makes the case for why TikTok — yes…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1035,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/99-7-ways-to-use-tiktok-to-recruit-your-next-great-crew-member/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/99-7-ways-to-use-tiktok-to-recruit-your-next-great-crew-member.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}