{"podcast":{"title":"The Landscaping Growth Script","slug":"the-landscaping-growth-script-6977691","podcast_index_feed_id":6977691,"rss_url":"https://feeds.captivate.fm/the-landscaping-growth/","website_url":"https://the-landscaping-growth.captivate.fm","image_url":"https://artwork.captivate.fm/205c0a42-64e0-4800-aaf4-75fd92e688c6/landscapinggrowth-podcast-cover-01.jpg","author":"Script Marketing","episode_count":107,"summary":"Welcome to The Landscaping Growth Script is the authority on building your landscaping business with better leads, higher-value clients, and a year-round sales pipeline. Whether you’re in landscape design, landscaping, pool installation, outdoor kitchens, luxury patio furniture, landscape lighting, custom pergolas, outdoor media systems, or even copper gutter fabrication—this podcast is for you. Each week, Katy Doss, founder of Script Marketing, shares actionable, proven strategies for connecting with the wealthiest homeowner segment: affluent buyers. With 20+ years of marketing experience and deep expertise in the psychology of high-net-worth individuals, Katy and her team at Script—a full-service marketing firm specializing in luxury outdoor brands—unpack the tips, tactics, and tools that are working right now to grow visibility, credibility, and revenue. You won’t find fluff here. Just real, ready-to-use strategies that help you: - Attract high-income clients who value quality over cost. - Stand out from big-box competitors and low-price undercutters. - Maximize off-season marketing for year-round leads. - Craft messaging that speaks to exclusivity, craftsmanship, and lifestyle…","last_synced_at":"2026-07-22T02:17:54.757974+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691"},"episode":{"title":"#97: How to Set Up a Landscaping Salesperson to Succeed","slug":"97-how-to-set-up-a-landscaping-salesperson-to-succeed","published_at":"2026-06-09T11:01:00+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/97-how-to-set-up-a-landscaping-salesperson-to-succeed","show_page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691","url":"https://the-landscaping-growth.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/0abafacf-ae89-47b9-98bc-ef861e2014f6.mp3","summary":"Hiring a dedicated salesperson feels like the natural next step for a growing landscaping business. But here’s the problem—most companies hire a salesperson expecting results to improve… and when they don’t, they assume they hired the wrong person. In this episode of The Landscaping Growth Script , Katy breaks down why that’s usually not the case. Because the issue isn’t just who you hired—it’s how your business is set up to support them. You’ll learn: The two types of salespeople in the landscaping industry—and how they differ Why salespeople often underperform (and what they’re actually exposing) How to quickly diagnose where your sales process is breaking down The key systems, messaging, and marketing your salesperson needs to succeed What to put in place before hiring a salesperson—or how to fix your current setup If you’ve hired a salesperson and aren’t seeing the results you expected—or you’re thinking about adding one—this episode will help you avoid a common (and expensive) mistake. Because a salesperson doesn’t fix a weak system. They expose it.","meta_description":"Hiring a dedicated salesperson feels like the natural next step for a growing landscaping business. But here’s the problem—most companies hire a salespers…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1004,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/97-how-to-set-up-a-landscaping-salesperson-to-succeed/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/97-how-to-set-up-a-landscaping-salesperson-to-succeed.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}