{"podcast":{"title":"The Landscaping Growth Script","slug":"the-landscaping-growth-script-6977691","podcast_index_feed_id":6977691,"rss_url":"https://feeds.captivate.fm/the-landscaping-growth/","website_url":"https://the-landscaping-growth.captivate.fm","image_url":"https://artwork.captivate.fm/205c0a42-64e0-4800-aaf4-75fd92e688c6/landscapinggrowth-podcast-cover-01.jpg","author":"Script Marketing","episode_count":107,"summary":"Welcome to The Landscaping Growth Script is the authority on building your landscaping business with better leads, higher-value clients, and a year-round sales pipeline. Whether you’re in landscape design, landscaping, pool installation, outdoor kitchens, luxury patio furniture, landscape lighting, custom pergolas, outdoor media systems, or even copper gutter fabrication—this podcast is for you. Each week, Katy Doss, founder of Script Marketing, shares actionable, proven strategies for connecting with the wealthiest homeowner segment: affluent buyers. With 20+ years of marketing experience and deep expertise in the psychology of high-net-worth individuals, Katy and her team at Script—a full-service marketing firm specializing in luxury outdoor brands—unpack the tips, tactics, and tools that are working right now to grow visibility, credibility, and revenue. You won’t find fluff here. Just real, ready-to-use strategies that help you: - Attract high-income clients who value quality over cost. - Stand out from big-box competitors and low-price undercutters. - Maximize off-season marketing for year-round leads. - Craft messaging that speaks to exclusivity, craftsmanship, and lifestyle…","last_synced_at":"2026-07-22T02:17:54.757974+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691"},"episode":{"title":"#95: How R&R Landscaping Turned Core Values Into Daily Behavior","slug":"95-how-r-r-landscaping-turned-core-values-into-daily-behavior","published_at":"2026-05-26T11:01:00+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/95-how-r-r-landscaping-turned-core-values-into-daily-behavior","show_page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691","url":"https://the-landscaping-growth.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/f648a7af-198f-4e4b-95a6-84bbd0cd9ea0.mp3","summary":"Most landscaping companies have core values. They’re written down. They sound good. But they’re not actually showing up in day-to-day behavior. In this episode, Katy sits down with Claire Goldman of R&R Landscaping to talk about how they turned their core values into something their team actually uses—every single day. Together, they unpack how R&R, with the help of Script, built an internal brand called TROAD and what it took to go from eye rolls and skepticism… to full team buy-in. You’ll learn: Why most core values don’t stick What an internal brand actually is (and why it matters) How to create a shared language your team will use And how alignment at the team level impacts growth, accountability, and scalability If your team isn’t fully aligned—or your core values feel more like decoration than direction—this episode will show you what to do instead.","meta_description":"Most landscaping companies have core values. They’re written down. They sound good. But they’re not actually showing up in day-to-day behavior. In this ep…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1387,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/95-how-r-r-landscaping-turned-core-values-into-daily-behavior/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/95-how-r-r-landscaping-turned-core-values-into-daily-behavior.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}