{"podcast":{"title":"The Landscaping Growth Script","slug":"the-landscaping-growth-script-6977691","podcast_index_feed_id":6977691,"rss_url":"https://feeds.captivate.fm/the-landscaping-growth/","website_url":"https://the-landscaping-growth.captivate.fm","image_url":"https://artwork.captivate.fm/205c0a42-64e0-4800-aaf4-75fd92e688c6/landscapinggrowth-podcast-cover-01.jpg","author":"Script Marketing","episode_count":107,"summary":"Welcome to The Landscaping Growth Script is the authority on building your landscaping business with better leads, higher-value clients, and a year-round sales pipeline. Whether you’re in landscape design, landscaping, pool installation, outdoor kitchens, luxury patio furniture, landscape lighting, custom pergolas, outdoor media systems, or even copper gutter fabrication—this podcast is for you. Each week, Katy Doss, founder of Script Marketing, shares actionable, proven strategies for connecting with the wealthiest homeowner segment: affluent buyers. With 20+ years of marketing experience and deep expertise in the psychology of high-net-worth individuals, Katy and her team at Script—a full-service marketing firm specializing in luxury outdoor brands—unpack the tips, tactics, and tools that are working right now to grow visibility, credibility, and revenue. You won’t find fluff here. Just real, ready-to-use strategies that help you: - Attract high-income clients who value quality over cost. - Stand out from big-box competitors and low-price undercutters. - Maximize off-season marketing for year-round leads. - Craft messaging that speaks to exclusivity, craftsmanship, and lifestyle…","last_synced_at":"2026-07-22T02:17:54.757974+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691"},"episode":{"title":"#93: Why “Feeling Better at Home” Is the Most Undervalued Selling Strategy in Landscaping","slug":"93-why-feeling-better-at-home-is-the-most-undervalued-selling-strategy-in-landscaping","published_at":"2026-05-12T11:01:00+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/93-why-feeling-better-at-home-is-the-most-undervalued-selling-strategy-in-landscaping","show_page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691","url":"https://the-landscaping-growth.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/44762433-b3e7-4cb8-a3a0-560945400c6a.mp3","summary":"Biophilic design is everywhere in the landscaping industry right now, but here’s the problem: it’s not helping most companies sell better projects. Not because it’s a bad concept, but because it’s not being translated into something homeowners actually care about. In this episode of The Landscaping Growth Script , Katy Doss breaks down why “feeling better at home” is one of the most powerful—and most overlooked—selling strategies in landscaping. You’ll learn how to take a concept like biophilic design and turn it into messaging that: Connects to real homeowner motivations like stress relief and daily lifestyle Makes your work easier to understand (and easier to say yes to) Naturally increases project scope without feeling pushy Positions your company beyond price-based comparisons If you’ve ever felt like your designs are thoughtful - but your marketing and sales conversations aren’t reflecting that value - this episode will show you exactly how to close that gap. Because at the end of the day, you’re not just building landscapes. You’re helping people enjoy their home in a way they haven’t before - and that’s what actually sells.","meta_description":"Biophilic design is everywhere in the landscaping industry right now, but here’s the problem: it’s not helping most companies sell better projects. Not be…","key_points":[],"chapters":[],"topics":[],"duration_seconds":764,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/93-why-feeling-better-at-home-is-the-most-undervalued-selling-strategy-in-landscaping/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/93-why-feeling-better-at-home-is-the-most-undervalued-selling-strategy-in-landscaping.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}