{"podcast":{"title":"The Landscaping Growth Script","slug":"the-landscaping-growth-script-6977691","podcast_index_feed_id":6977691,"rss_url":"https://feeds.captivate.fm/the-landscaping-growth/","website_url":"https://the-landscaping-growth.captivate.fm","image_url":"https://artwork.captivate.fm/205c0a42-64e0-4800-aaf4-75fd92e688c6/landscapinggrowth-podcast-cover-01.jpg","author":"Script Marketing","episode_count":107,"summary":"Welcome to The Landscaping Growth Script is the authority on building your landscaping business with better leads, higher-value clients, and a year-round sales pipeline. Whether you’re in landscape design, landscaping, pool installation, outdoor kitchens, luxury patio furniture, landscape lighting, custom pergolas, outdoor media systems, or even copper gutter fabrication—this podcast is for you. Each week, Katy Doss, founder of Script Marketing, shares actionable, proven strategies for connecting with the wealthiest homeowner segment: affluent buyers. With 20+ years of marketing experience and deep expertise in the psychology of high-net-worth individuals, Katy and her team at Script—a full-service marketing firm specializing in luxury outdoor brands—unpack the tips, tactics, and tools that are working right now to grow visibility, credibility, and revenue. You won’t find fluff here. Just real, ready-to-use strategies that help you: - Attract high-income clients who value quality over cost. - Stand out from big-box competitors and low-price undercutters. - Maximize off-season marketing for year-round leads. - Craft messaging that speaks to exclusivity, craftsmanship, and lifestyle…","last_synced_at":"2026-07-22T02:17:54.757974+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691"},"episode":{"title":"#92: What Marketing ROI Actually Looks Like in Landscaping - and Why It Takes Time","slug":"92-what-marketing-roi-actually-looks-like-in-landscaping-and-why-it-takes-time","published_at":"2026-05-05T11:01:00+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/92-what-marketing-roi-actually-looks-like-in-landscaping-and-why-it-takes-time","show_page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691","url":"https://the-landscaping-growth.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/47c072e6-cc0c-457b-a455-5f4d710c6b7e.mp3","summary":"What kind of ROI should you actually expect from marketing in a landscaping business? It’s one of the most common questions - and one of the most misunderstood. In this episode, we break down what marketing ROI really looks like in design/build and maintenance companies, why it doesn’t show up the way most owners expect, and how to evaluate it in a way that actually makes sense for this industry. We walk through: Why ROI in landscaping is harder to measure than in other businesses The 3 phases of the Landscaping ROI Curve—and what to expect in each Why more leads don’t always mean better results What “good ROI” actually looks like over time The biggest reason marketing ROI feels unclear (and how to fix it) If you’ve ever felt like your marketing is working - but you can’t clearly connect it to revenue - this episode will give you the clarity you’ve been missing. Download The Landscaping ROI Tracker here .","meta_description":"What kind of ROI should you actually expect from marketing in a landscaping business? It’s one of the most common questions - and one of the most misunder…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1503,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/92-what-marketing-roi-actually-looks-like-in-landscaping-and-why-it-takes-time/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/92-what-marketing-roi-actually-looks-like-in-landscaping-and-why-it-takes-time.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}