{"podcast":{"title":"The Landscaping Growth Script","slug":"the-landscaping-growth-script-6977691","podcast_index_feed_id":6977691,"rss_url":"https://feeds.captivate.fm/the-landscaping-growth/","website_url":"https://the-landscaping-growth.captivate.fm","image_url":"https://artwork.captivate.fm/205c0a42-64e0-4800-aaf4-75fd92e688c6/landscapinggrowth-podcast-cover-01.jpg","author":"Script Marketing","episode_count":107,"summary":"Welcome to The Landscaping Growth Script is the authority on building your landscaping business with better leads, higher-value clients, and a year-round sales pipeline. Whether you’re in landscape design, landscaping, pool installation, outdoor kitchens, luxury patio furniture, landscape lighting, custom pergolas, outdoor media systems, or even copper gutter fabrication—this podcast is for you. Each week, Katy Doss, founder of Script Marketing, shares actionable, proven strategies for connecting with the wealthiest homeowner segment: affluent buyers. With 20+ years of marketing experience and deep expertise in the psychology of high-net-worth individuals, Katy and her team at Script—a full-service marketing firm specializing in luxury outdoor brands—unpack the tips, tactics, and tools that are working right now to grow visibility, credibility, and revenue. You won’t find fluff here. Just real, ready-to-use strategies that help you: - Attract high-income clients who value quality over cost. - Stand out from big-box competitors and low-price undercutters. - Maximize off-season marketing for year-round leads. - Craft messaging that speaks to exclusivity, craftsmanship, and lifestyle…","last_synced_at":"2026-07-22T02:17:54.757974+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691"},"episode":{"title":"#91: Stop Selling Landscaping Maintenance - Start Selling Property Management","slug":"91-stop-selling-landscaping-maintenance-start-selling-property-management","published_at":"2026-04-28T11:01:00+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/91-stop-selling-landscaping-maintenance-start-selling-property-management","show_page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691","url":"https://the-landscaping-growth.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/089b013e-f751-48fd-bd72-1a5abdd5ec2a.mp3","summary":"Most landscaping companies treat maintenance like a checklist. Weekly mowing. Pruning. Cleanup. And while that might be how the work gets done… it’s also the reason maintenance becomes one of the most price-sensitive services in your business. Because when you sell tasks, you get compared on tasks. In this episode of The Landscaping Growth Script , Katy Doss breaks down why maintenance gets commoditized – and how to reposition it as something far more valuable: property management. You’ll learn: Why task-based maintenance leads to price pressure What homeowners actually want (and why they don’t say it) How to shift from reactive service to proactive property oversight How to build enhancements into your model naturally And how this change increases revenue, retention, and long-term client value If you’re tired of competing on price and ready to create more predictable, profitable growth, this episode will show you how to rethink your entire maintenance model – without changing your core services.","meta_description":"Most landscaping companies treat maintenance like a checklist. Weekly mowing. Pruning. Cleanup. And while that might be how the work gets done… it’s also…","key_points":[],"chapters":[],"topics":[],"duration_seconds":813,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/91-stop-selling-landscaping-maintenance-start-selling-property-management/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/91-stop-selling-landscaping-maintenance-start-selling-property-management.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}