{"podcast":{"title":"The Landscaping Growth Script","slug":"the-landscaping-growth-script-6977691","podcast_index_feed_id":6977691,"rss_url":"https://feeds.captivate.fm/the-landscaping-growth/","website_url":"https://the-landscaping-growth.captivate.fm","image_url":"https://artwork.captivate.fm/205c0a42-64e0-4800-aaf4-75fd92e688c6/landscapinggrowth-podcast-cover-01.jpg","author":"Script Marketing","episode_count":107,"summary":"Welcome to The Landscaping Growth Script is the authority on building your landscaping business with better leads, higher-value clients, and a year-round sales pipeline. Whether you’re in landscape design, landscaping, pool installation, outdoor kitchens, luxury patio furniture, landscape lighting, custom pergolas, outdoor media systems, or even copper gutter fabrication—this podcast is for you. Each week, Katy Doss, founder of Script Marketing, shares actionable, proven strategies for connecting with the wealthiest homeowner segment: affluent buyers. With 20+ years of marketing experience and deep expertise in the psychology of high-net-worth individuals, Katy and her team at Script—a full-service marketing firm specializing in luxury outdoor brands—unpack the tips, tactics, and tools that are working right now to grow visibility, credibility, and revenue. You won’t find fluff here. Just real, ready-to-use strategies that help you: - Attract high-income clients who value quality over cost. - Stand out from big-box competitors and low-price undercutters. - Maximize off-season marketing for year-round leads. - Craft messaging that speaks to exclusivity, craftsmanship, and lifestyle…","last_synced_at":"2026-07-22T02:17:54.757974+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691"},"episode":{"title":"#88: How to Attract Better Employees to Your Landscaping Business","slug":"88-how-to-attract-better-employees-to-your-landscaping-business","published_at":"2026-04-07T11:01:00+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/88-how-to-attract-better-employees-to-your-landscaping-business","show_page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691","url":"https://the-landscaping-growth.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/c887da7d-fb65-48cf-83be-affc38436bca.mp3","summary":"Most landscaping companies think they have a labor problem. They can’t find good people. They’re always hiring. Turnover feels constant. But what if the issue isn’t just hiring? In this episode of The Landscaping Growth Script , Katy Doss breaks down why your labor challenges are not just an operations problem—they’re a marketing and positioning problem. You’ll learn: How the type of work you attract impacts your ability to hire and retain employees Why most landscaping companies struggle to stand out to candidates How to attract high-level team members like designers and project managers Practical strategies to recruit reliable crew members in today’s market How to create alignment between your clients, your work, and your team If hiring feels harder than it should, this episode will help you rethink your approach—and show you how to build a business people actually want to work for.","meta_description":"Most landscaping companies think they have a labor problem. They can’t find good people. They’re always hiring. Turnover feels constant. But what if the i…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1565,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/88-how-to-attract-better-employees-to-your-landscaping-business/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/88-how-to-attract-better-employees-to-your-landscaping-business.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}