{"podcast":{"title":"The Landscaping Growth Script","slug":"the-landscaping-growth-script-6977691","podcast_index_feed_id":6977691,"rss_url":"https://feeds.captivate.fm/the-landscaping-growth/","website_url":"https://the-landscaping-growth.captivate.fm","image_url":"https://artwork.captivate.fm/205c0a42-64e0-4800-aaf4-75fd92e688c6/landscapinggrowth-podcast-cover-01.jpg","author":"Script Marketing","episode_count":107,"summary":"Welcome to The Landscaping Growth Script is the authority on building your landscaping business with better leads, higher-value clients, and a year-round sales pipeline. Whether you’re in landscape design, landscaping, pool installation, outdoor kitchens, luxury patio furniture, landscape lighting, custom pergolas, outdoor media systems, or even copper gutter fabrication—this podcast is for you. Each week, Katy Doss, founder of Script Marketing, shares actionable, proven strategies for connecting with the wealthiest homeowner segment: affluent buyers. With 20+ years of marketing experience and deep expertise in the psychology of high-net-worth individuals, Katy and her team at Script—a full-service marketing firm specializing in luxury outdoor brands—unpack the tips, tactics, and tools that are working right now to grow visibility, credibility, and revenue. You won’t find fluff here. Just real, ready-to-use strategies that help you: - Attract high-income clients who value quality over cost. - Stand out from big-box competitors and low-price undercutters. - Maximize off-season marketing for year-round leads. - Craft messaging that speaks to exclusivity, craftsmanship, and lifestyle…","last_synced_at":"2026-07-22T02:17:54.757974+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691"},"episode":{"title":"#85: The 8 Psychological Triggers Behind Every Landscaping Sale","slug":"85-the-8-psychological-triggers-behind-every-landscaping-sale","published_at":"2026-03-17T11:01:00+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/85-the-8-psychological-triggers-behind-every-landscaping-sale","show_page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691","url":"https://the-landscaping-growth.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/62736c48-1293-45b5-aae1-4a989769d88a.mp3","summary":"Most landscaping companies market features. Before-and-after photos. Materials. Years in business. But that’s not why homeowners say yes. In this episode of The Landscaping Growth Script , Katy breaks down the 8 psychological motivators that actually drive landscaping sales — from stress reduction and social belonging to loss aversion and identity. Grounded in buyer psychology, this episode will help you attract better clients, reduce price objections, increase average project size, and stop competing on price. If you want to sell more landscaping without lowering your rates, this one’s for you.","meta_description":"Most landscaping companies market features. Before-and-after photos. Materials. Years in business. But that’s not why homeowners say yes. In this episode…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1364,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/85-the-8-psychological-triggers-behind-every-landscaping-sale/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/85-the-8-psychological-triggers-behind-every-landscaping-sale.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}