{"podcast":{"title":"The Landscaping Growth Script","slug":"the-landscaping-growth-script-6977691","podcast_index_feed_id":6977691,"rss_url":"https://feeds.captivate.fm/the-landscaping-growth/","website_url":"https://the-landscaping-growth.captivate.fm","image_url":"https://artwork.captivate.fm/205c0a42-64e0-4800-aaf4-75fd92e688c6/landscapinggrowth-podcast-cover-01.jpg","author":"Script Marketing","episode_count":107,"summary":"Welcome to The Landscaping Growth Script is the authority on building your landscaping business with better leads, higher-value clients, and a year-round sales pipeline. Whether you’re in landscape design, landscaping, pool installation, outdoor kitchens, luxury patio furniture, landscape lighting, custom pergolas, outdoor media systems, or even copper gutter fabrication—this podcast is for you. Each week, Katy Doss, founder of Script Marketing, shares actionable, proven strategies for connecting with the wealthiest homeowner segment: affluent buyers. With 20+ years of marketing experience and deep expertise in the psychology of high-net-worth individuals, Katy and her team at Script—a full-service marketing firm specializing in luxury outdoor brands—unpack the tips, tactics, and tools that are working right now to grow visibility, credibility, and revenue. You won’t find fluff here. Just real, ready-to-use strategies that help you: - Attract high-income clients who value quality over cost. - Stand out from big-box competitors and low-price undercutters. - Maximize off-season marketing for year-round leads. - Craft messaging that speaks to exclusivity, craftsmanship, and lifestyle…","last_synced_at":"2026-07-22T02:17:54.757974+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691"},"episode":{"title":"#83: 7 Ways to Sell More Enhancements","slug":"83-7-ways-to-sell-more-enhancements","published_at":"2026-03-03T11:01:00+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/83-7-ways-to-sell-more-enhancements","show_page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691","url":"https://the-landscaping-growth.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/14c251af-efe1-4732-937f-abff120c4821.mp3","summary":"Most landscaping companies say enhancements are a priority — but they’re selling them like optional extras. In this episode of The Landscaping Growth Script , Katy Doss breaks down 7 practical, psychology-backed ways to turn enhancements into predictable, high-margin revenue. If you’re tired of quoting mulch refreshes only when someone asks… If enhancement revenue feels random instead of strategic… If you want to grow without adding more trucks or territory… This episode walks you through how to: Stop selling add-ons and start selling outcomes Build enhancements into your client process from day one Create a system that turns field observations into sold work Use marketing to prime existing clients for upgrades Package services to reduce decision fatigue Make confident recommendations instead of soft suggestions Use before-and-after photos — and AI — to increase approvals Enhancements aren’t “extra.” They’re one of the most efficient growth levers in your landscaping business. Download the free companion guide, The Landscaping Enhancement Revenue Playbook here.","meta_description":"Most landscaping companies say enhancements are a priority — but they’re selling them like optional extras. In this episode of The Landscaping Growth Scri…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1477,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/83-7-ways-to-sell-more-enhancements/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/83-7-ways-to-sell-more-enhancements.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}