{"podcast":{"title":"The Landscaping Growth Script","slug":"the-landscaping-growth-script-6977691","podcast_index_feed_id":6977691,"rss_url":"https://feeds.captivate.fm/the-landscaping-growth/","website_url":"https://the-landscaping-growth.captivate.fm","image_url":"https://artwork.captivate.fm/205c0a42-64e0-4800-aaf4-75fd92e688c6/landscapinggrowth-podcast-cover-01.jpg","author":"Script Marketing","episode_count":107,"summary":"Welcome to The Landscaping Growth Script is the authority on building your landscaping business with better leads, higher-value clients, and a year-round sales pipeline. Whether you’re in landscape design, landscaping, pool installation, outdoor kitchens, luxury patio furniture, landscape lighting, custom pergolas, outdoor media systems, or even copper gutter fabrication—this podcast is for you. Each week, Katy Doss, founder of Script Marketing, shares actionable, proven strategies for connecting with the wealthiest homeowner segment: affluent buyers. With 20+ years of marketing experience and deep expertise in the psychology of high-net-worth individuals, Katy and her team at Script—a full-service marketing firm specializing in luxury outdoor brands—unpack the tips, tactics, and tools that are working right now to grow visibility, credibility, and revenue. You won’t find fluff here. Just real, ready-to-use strategies that help you: - Attract high-income clients who value quality over cost. - Stand out from big-box competitors and low-price undercutters. - Maximize off-season marketing for year-round leads. - Craft messaging that speaks to exclusivity, craftsmanship, and lifestyle…","last_synced_at":"2026-07-22T02:17:54.757974+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691"},"episode":{"title":"#81: Why Bing Ads Might Be Your Luxury Brand’s Secret Weapon","slug":"81-why-bing-ads-might-be-your-luxury-brand-s-secret-weapon","published_at":"2026-02-17T11:01:00+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/81-why-bing-ads-might-be-your-luxury-brand-s-secret-weapon","show_page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691","url":"https://the-landscaping-growth.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/89fbf767-d475-4439-98b4-fe41e80d7077.mp3","summary":"Google Ads might get all the attention, but if you’re only advertising there, you could be missing a big slice of your ideal audience — and paying more than you need to. In this episode, we’re talking about Microsoft Ads (yep, Bing Ads) and why they deserve a spot in your marketing mix — especially if you're targeting affluent homeowners planning high-end outdoor projects. You’ll learn: Why Bing Ads are perfect for reaching older, wealthier, desktop-using buyers How to get started (hint: it’s easier than you think) The real reason these ads often cost less and convert better Why this platform is tailor-made for luxury outdoor brands If you’ve ever felt like your best clients aren’t seeing your ads — this might be the missing piece. Other episodes mentioned: #61: Gen X: The Hidden Buying Power of the Middle Child Generation","meta_description":"Google Ads might get all the attention, but if you’re only advertising there, you could be missing a big slice of your ideal audience — and paying more th…","key_points":[],"chapters":[],"topics":[],"duration_seconds":632,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/81-why-bing-ads-might-be-your-luxury-brand-s-secret-weapon/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/81-why-bing-ads-might-be-your-luxury-brand-s-secret-weapon.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}