{"podcast":{"title":"The Landscaping Growth Script","slug":"the-landscaping-growth-script-6977691","podcast_index_feed_id":6977691,"rss_url":"https://feeds.captivate.fm/the-landscaping-growth/","website_url":"https://the-landscaping-growth.captivate.fm","image_url":"https://artwork.captivate.fm/205c0a42-64e0-4800-aaf4-75fd92e688c6/landscapinggrowth-podcast-cover-01.jpg","author":"Script Marketing","episode_count":107,"summary":"Welcome to The Landscaping Growth Script is the authority on building your landscaping business with better leads, higher-value clients, and a year-round sales pipeline. Whether you’re in landscape design, landscaping, pool installation, outdoor kitchens, luxury patio furniture, landscape lighting, custom pergolas, outdoor media systems, or even copper gutter fabrication—this podcast is for you. Each week, Katy Doss, founder of Script Marketing, shares actionable, proven strategies for connecting with the wealthiest homeowner segment: affluent buyers. With 20+ years of marketing experience and deep expertise in the psychology of high-net-worth individuals, Katy and her team at Script—a full-service marketing firm specializing in luxury outdoor brands—unpack the tips, tactics, and tools that are working right now to grow visibility, credibility, and revenue. You won’t find fluff here. Just real, ready-to-use strategies that help you: - Attract high-income clients who value quality over cost. - Stand out from big-box competitors and low-price undercutters. - Maximize off-season marketing for year-round leads. - Craft messaging that speaks to exclusivity, craftsmanship, and lifestyle…","last_synced_at":"2026-07-22T02:17:54.757974+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691"},"episode":{"title":"#102: 3 Sales Visits, 3 Mistakes: What a $100K Buying Decision Taught Me About Selling Landscape Projects","slug":"102-3-sales-visits-3-mistakes-what-a-100k-buying-decision-taught-me-about-selling-landscape-projects","published_at":"2026-07-14T11:01:00+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/102-3-sales-visits-3-mistakes-what-a-100k-buying-decision-taught-me-about-selling-landscape-projects","show_page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691","url":"https://the-landscaping-growth.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/2d38b695-43bf-4d63-86ce-6598f542e1e3.mp3","summary":"Three pool companies. Three sales visits. One homeowner (me) taking notes on everything they got right and wrong. In this episode, Katy breaks down what happened when she and her husband shopped for a six-figure pool project, and what every landscaping business owner can learn from the mistakes she watched play out live. You'll learn: Why showing up without materials costs you more than you think Why a fast, polished proposal can actually undercut trust instead of building it How to translate technical features into benefits homeowners actually care about The one type of question almost no sales visit includes, and why it matters more than price Eight concrete changes to make before your next high-ticket estimate By the end, you'll know exactly why reputation gets you the appointment, but what happens in that appointment is what wins the job. Grab the free Sales Visit Checklist mentioned in this episode at scriptmarketingco.com/resources.","meta_description":"Three pool companies. Three sales visits. One homeowner (me) taking notes on everything they got right and wrong. In this episode, Katy breaks down what h…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1307,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/102-3-sales-visits-3-mistakes-what-a-100k-buying-decision-taught-me-about-selling-landscape-projects/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/102-3-sales-visits-3-mistakes-what-a-100k-buying-decision-taught-me-about-selling-landscape-projects.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}