{"podcast":{"title":"The Landscaping Growth Script","slug":"the-landscaping-growth-script-6977691","podcast_index_feed_id":6977691,"rss_url":"https://feeds.captivate.fm/the-landscaping-growth/","website_url":"https://the-landscaping-growth.captivate.fm","image_url":"https://artwork.captivate.fm/205c0a42-64e0-4800-aaf4-75fd92e688c6/landscapinggrowth-podcast-cover-01.jpg","author":"Script Marketing","episode_count":107,"summary":"Welcome to The Landscaping Growth Script is the authority on building your landscaping business with better leads, higher-value clients, and a year-round sales pipeline. Whether you’re in landscape design, landscaping, pool installation, outdoor kitchens, luxury patio furniture, landscape lighting, custom pergolas, outdoor media systems, or even copper gutter fabrication—this podcast is for you. Each week, Katy Doss, founder of Script Marketing, shares actionable, proven strategies for connecting with the wealthiest homeowner segment: affluent buyers. With 20+ years of marketing experience and deep expertise in the psychology of high-net-worth individuals, Katy and her team at Script—a full-service marketing firm specializing in luxury outdoor brands—unpack the tips, tactics, and tools that are working right now to grow visibility, credibility, and revenue. You won’t find fluff here. Just real, ready-to-use strategies that help you: - Attract high-income clients who value quality over cost. - Stand out from big-box competitors and low-price undercutters. - Maximize off-season marketing for year-round leads. - Craft messaging that speaks to exclusivity, craftsmanship, and lifestyle…","last_synced_at":"2026-07-22T02:17:54.757974+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691"},"episode":{"title":"#100: Questions to Ask a Marketing Firm Before You Hire Them","slug":"100-questions-to-ask-a-marketing-firm-before-you-hire-them","published_at":"2026-06-30T11:01:00+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/100-questions-to-ask-a-marketing-firm-before-you-hire-them","show_page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691","url":"https://the-landscaping-growth.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/3df61e15-da2f-4924-b46f-12fd3a0ca27b.mp3","summary":"You've been burned before. Or you're worried you will be. Either way, before you hand your budget and your brand over to a marketing firm, you need to ask the right questions — and most people don't. In this milestone 100th episode, Katy Doss walks you through the most important questions to ask any marketing firm before you sign a contract. This isn't a pitch for Script. It's an honest framework for evaluating any firm — including the ones that aren't the right fit. You'll learn: Why industry expertise matters — and how to find out if a firm really has it The real trade-off of hiring multiple specialty firms vs. one holistic partner How to understand what time commitment they'll require from you How to hold a firm accountable to real results — and why you should ask them to define their terms What to do when things go wrong (and they will) Why running ads through the agency's account — not yours — is a major red flag What to look for in a contract before you ever sign Plus: a free Marketing Firm Evaluation Worksheet with even more questions to bring to your next discovery call. This is the episode to share with any landscaping owner who's thinking about hiring marketing help — or who's nervous about trusting someone with their business again. Download the free worksheet at scriptmarketingco.com/resources .","meta_description":"You've been burned before. Or you're worried you will be. Either way, before you hand your budget and your brand over to a marketing firm, you need to ask…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1266,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/100-questions-to-ask-a-marketing-firm-before-you-hire-them/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/100-questions-to-ask-a-marketing-firm-before-you-hire-them.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}