{"podcast":{"title":"The Landscaping Growth Script","slug":"the-landscaping-growth-script-6977691","podcast_index_feed_id":6977691,"rss_url":"https://feeds.captivate.fm/the-landscaping-growth/","website_url":"https://the-landscaping-growth.captivate.fm","image_url":"https://artwork.captivate.fm/205c0a42-64e0-4800-aaf4-75fd92e688c6/landscapinggrowth-podcast-cover-01.jpg","author":"Script Marketing","episode_count":107,"summary":"Welcome to The Landscaping Growth Script is the authority on building your landscaping business with better leads, higher-value clients, and a year-round sales pipeline. Whether you’re in landscape design, landscaping, pool installation, outdoor kitchens, luxury patio furniture, landscape lighting, custom pergolas, outdoor media systems, or even copper gutter fabrication—this podcast is for you. Each week, Katy Doss, founder of Script Marketing, shares actionable, proven strategies for connecting with the wealthiest homeowner segment: affluent buyers. With 20+ years of marketing experience and deep expertise in the psychology of high-net-worth individuals, Katy and her team at Script—a full-service marketing firm specializing in luxury outdoor brands—unpack the tips, tactics, and tools that are working right now to grow visibility, credibility, and revenue. You won’t find fluff here. Just real, ready-to-use strategies that help you: - Attract high-income clients who value quality over cost. - Stand out from big-box competitors and low-price undercutters. - Maximize off-season marketing for year-round leads. - Craft messaging that speaks to exclusivity, craftsmanship, and lifestyle…","last_synced_at":"2026-07-22T02:17:54.757974+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691"},"episodes":[{"title":"#103: The (Fixable) Mistake That’s Costing You New Landscaping 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resource."}]},{"title":"#102: 3 Sales Visits, 3 Mistakes: What a $100K Buying Decision Taught Me About Selling Landscape Projects","slug":"102-3-sales-visits-3-mistakes-what-a-100k-buying-decision-taught-me-about-selling-landscape-projects","published_at":"2026-07-14T11:01:00+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/102-3-sales-visits-3-mistakes-what-a-100k-buying-decision-taught-me-about-selling-landscape-projects","url":"https://the-landscaping-growth.captivate.fm","duration_seconds":1307,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/102-3-sales-visits-3-mistakes-what-a-100k-buying-decision-taught-me-about-selling-landscape-projects/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/102-3-sales-visits-3-mistakes-what-a-100k-buying-decision-taught-me-about-selling-landscape-projects.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"#101: Why Direct Mail Still Wins for High-End Landscaping Companies","slug":"101-why-direct-mail-still-wins-for-high-end-landscaping-companies","published_at":"2026-07-07T11:01:00+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/101-why-direct-mail-still-wins-for-high-end-landscaping-companies","url":"https://the-landscaping-growth.captivate.fm","duration_seconds":1719,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/101-why-direct-mail-still-wins-for-high-end-landscaping-companies/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/101-why-direct-mail-still-wins-for-high-end-landscaping-companies.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"#100: Questions to Ask a Marketing Firm Before You Hire Them","slug":"100-questions-to-ask-a-marketing-firm-before-you-hire-them","published_at":"2026-06-30T11:01:00+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/100-questions-to-ask-a-marketing-firm-before-you-hire-them","url":"https://the-landscaping-growth.captivate.fm","duration_seconds":1266,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/100-questions-to-ask-a-marketing-firm-before-you-hire-them/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/100-questions-to-ask-a-marketing-firm-before-you-hire-them.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"#99: 7 Ways to Use TikTok to Recruit Your Next Great Crew Member","slug":"99-7-ways-to-use-tiktok-to-recruit-your-next-great-crew-member","published_at":"2026-06-23T11:01:00+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/99-7-ways-to-use-tiktok-to-recruit-your-next-great-crew-member","url":"https://the-landscaping-growth.captivate.fm","duration_seconds":1035,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/99-7-ways-to-use-tiktok-to-recruit-your-next-great-crew-member/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/99-7-ways-to-use-tiktok-to-recruit-your-next-great-crew-member.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"#98 : Stop Marketing to Everyone: How to Build and Use an Ideal Client Profile","slug":"98-stop-marketing-to-everyone-how-to-build-and-use-an-ideal-client-profile","published_at":"2026-06-16T11:01:00+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/98-stop-marketing-to-everyone-how-to-build-and-use-an-ideal-client-profile","url":"https://the-landscaping-growth.captivate.fm","duration_seconds":1358,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/98-stop-marketing-to-everyone-how-to-build-and-use-an-ideal-client-profile/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/98-stop-marketing-to-everyone-how-to-build-and-use-an-ideal-client-profile.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"#97: How to Set Up a Landscaping Salesperson to Succeed","slug":"97-how-to-set-up-a-landscaping-salesperson-to-succeed","published_at":"2026-06-09T11:01:00+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/97-how-to-set-up-a-landscaping-salesperson-to-succeed","url":"https://the-landscaping-growth.captivate.fm","duration_seconds":1004,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/97-how-to-set-up-a-landscaping-salesperson-to-succeed/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/97-how-to-set-up-a-landscaping-salesperson-to-succeed.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"#96: The 3 Types of Bad Reviews (And Exactly How to Handle Each One)","slug":"96-the-3-types-of-bad-reviews-and-exactly-how-to-handle-each-one","published_at":"2026-06-02T11:01:00+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/96-the-3-types-of-bad-reviews-and-exactly-how-to-handle-each-one","url":"https://the-landscaping-growth.captivate.fm","duration_seconds":902,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/96-the-3-types-of-bad-reviews-and-exactly-how-to-handle-each-one/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/96-the-3-types-of-bad-reviews-and-exactly-how-to-handle-each-one.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"#95: How R&R Landscaping Turned Core Values Into Daily Behavior","slug":"95-how-r-r-landscaping-turned-core-values-into-daily-behavior","published_at":"2026-05-26T11:01:00+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/95-how-r-r-landscaping-turned-core-values-into-daily-behavior","url":"https://the-landscaping-growth.captivate.fm","duration_seconds":1387,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/95-how-r-r-landscaping-turned-core-values-into-daily-behavior/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/95-how-r-r-landscaping-turned-core-values-into-daily-behavior.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"#94: 7 Ways to Prepare Your Landscaping Business for AI Search (Before Your Competitors Catch On)","slug":"94-7-ways-to-prepare-your-landscaping-business-for-ai-search-before-your-competitors-catch-on","published_at":"2026-05-19T11:01:00+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/94-7-ways-to-prepare-your-landscaping-business-for-ai-search-before-your-competitors-catch-on","url":"https://the-landscaping-growth.captivate.fm","duration_seconds":1112,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/94-7-ways-to-prepare-your-landscaping-business-for-ai-search-before-your-competitors-catch-on/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/94-7-ways-to-prepare-your-landscaping-business-for-ai-search-before-your-competitors-catch-on.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"#93: Why “Feeling Better at Home” Is the Most Undervalued Selling Strategy in Landscaping","slug":"93-why-feeling-better-at-home-is-the-most-undervalued-selling-strategy-in-landscaping","published_at":"2026-05-12T11:01:00+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/93-why-feeling-better-at-home-is-the-most-undervalued-selling-strategy-in-landscaping","url":"https://the-landscaping-growth.captivate.fm","duration_seconds":764,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/93-why-feeling-better-at-home-is-the-most-undervalued-selling-strategy-in-landscaping/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/93-why-feeling-better-at-home-is-the-most-undervalued-selling-strategy-in-landscaping.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"#92: What Marketing ROI Actually Looks Like in Landscaping - and Why It Takes Time","slug":"92-what-marketing-roi-actually-looks-like-in-landscaping-and-why-it-takes-time","published_at":"2026-05-05T11:01:00+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/92-what-marketing-roi-actually-looks-like-in-landscaping-and-why-it-takes-time","url":"https://the-landscaping-growth.captivate.fm","duration_seconds":1503,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/92-what-marketing-roi-actually-looks-like-in-landscaping-and-why-it-takes-time/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/92-what-marketing-roi-actually-looks-like-in-landscaping-and-why-it-takes-time.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"#91: Stop Selling Landscaping Maintenance - Start Selling Property Management","slug":"91-stop-selling-landscaping-maintenance-start-selling-property-management","published_at":"2026-04-28T11:01:00+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/91-stop-selling-landscaping-maintenance-start-selling-property-management","url":"https://the-landscaping-growth.captivate.fm","duration_seconds":813,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/91-stop-selling-landscaping-maintenance-start-selling-property-management/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/91-stop-selling-landscaping-maintenance-start-selling-property-management.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"#90: How Client Satisfaction Surveys Protect Your Contracts (and Grow Your Business)","slug":"90-how-client-satisfaction-surveys-protect-your-contracts-and-grow-your-business","published_at":"2026-04-21T11:01:00+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/90-how-client-satisfaction-surveys-protect-your-contracts-and-grow-your-business","url":"https://the-landscaping-growth.captivate.fm","duration_seconds":1429,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/90-how-client-satisfaction-surveys-protect-your-contracts-and-grow-your-business/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/90-how-client-satisfaction-surveys-protect-your-contracts-and-grow-your-business.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"#89: Sustainability Isn’t the Selling Point - Here’s What Is","slug":"89-sustainability-isn-t-the-selling-point-here-s-what-is","published_at":"2026-04-14T11:01:00+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/89-sustainability-isn-t-the-selling-point-here-s-what-is","url":"https://the-landscaping-growth.captivate.fm","duration_seconds":919,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/89-sustainability-isn-t-the-selling-point-here-s-what-is/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/89-sustainability-isn-t-the-selling-point-here-s-what-is.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"#88: How to Attract Better Employees to Your Landscaping Business","slug":"88-how-to-attract-better-employees-to-your-landscaping-business","published_at":"2026-04-07T11:01:00+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/88-how-to-attract-better-employees-to-your-landscaping-business","url":"https://the-landscaping-growth.captivate.fm","duration_seconds":1565,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/88-how-to-attract-better-employees-to-your-landscaping-business/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/88-how-to-attract-better-employees-to-your-landscaping-business.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"#87: 6 Landscaping Objections That Are Actually Marketing Opportunities","slug":"87-6-landscaping-objections-that-are-actually-marketing-opportunities","published_at":"2026-03-31T11:01:00+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/87-6-landscaping-objections-that-are-actually-marketing-opportunities","url":"https://the-landscaping-growth.captivate.fm","duration_seconds":1506,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/87-6-landscaping-objections-that-are-actually-marketing-opportunities/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/87-6-landscaping-objections-that-are-actually-marketing-opportunities.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"#86: What Growth-Minded Owners Can Learn from the 100 Days of Hell","slug":"86-what-growth-minded-owners-can-learn-from-the-100-days-of-hell","published_at":"2026-03-24T11:01:00+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/86-what-growth-minded-owners-can-learn-from-the-100-days-of-hell","url":"https://the-landscaping-growth.captivate.fm","duration_seconds":651,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/86-what-growth-minded-owners-can-learn-from-the-100-days-of-hell/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/86-what-growth-minded-owners-can-learn-from-the-100-days-of-hell.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"#85: The 8 Psychological Triggers Behind Every Landscaping Sale","slug":"85-the-8-psychological-triggers-behind-every-landscaping-sale","published_at":"2026-03-17T11:01:00+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/85-the-8-psychological-triggers-behind-every-landscaping-sale","url":"https://the-landscaping-growth.captivate.fm","duration_seconds":1364,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/85-the-8-psychological-triggers-behind-every-landscaping-sale/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/85-the-8-psychological-triggers-behind-every-landscaping-sale.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"#84: Geo-What? Geofencing vs. Geotargeting for Landscaping Businesses: What Actually Works","slug":"84-geo-what-geofencing-vs-geotargeting-for-landscaping-businesses-what-actually-works","published_at":"2026-03-10T11:01:00+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/84-geo-what-geofencing-vs-geotargeting-for-landscaping-businesses-what-actually-works","url":"https://the-landscaping-growth.captivate.fm","duration_seconds":774,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/84-geo-what-geofencing-vs-geotargeting-for-landscaping-businesses-what-actually-works/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/84-geo-what-geofencing-vs-geotargeting-for-landscaping-businesses-what-actually-works.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"#83: 7 Ways to Sell More Enhancements","slug":"83-7-ways-to-sell-more-enhancements","published_at":"2026-03-03T11:01:00+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/83-7-ways-to-sell-more-enhancements","url":"https://the-landscaping-growth.captivate.fm","duration_seconds":1477,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/83-7-ways-to-sell-more-enhancements/transcription-requests","description":"Idempotently request low-priority transcript generation for this 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