{"podcast":{"title":"The Julian Castle Show","slug":"the-julian-castle-show-6594550","podcast_index_feed_id":6594550,"rss_url":"https://anchor.fm/s/e6c34a38/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/julian-castle","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/38615582/38615582-1772031949694-0648a9894a951.jpg","author":"Julian Castle","episode_count":132,"summary":"You’re not here for motivation. You’re here to see how real operators build companies over time. I build in public, breaking down the reality of distressed real estate using The Whole Deal Method: solving the entire situation, not just chasing a fee. You’ll hear real numbers and the decisions I make when things get ugly. I also interview 120+ proven entrepreneurs to unpack how they manage downside and compound over years. To understand deals, risk, and execution so you can build your machine, this is your training ground. Practical breakdowns and zero fluff.","last_synced_at":"2026-06-26T08:20:57.053490+00:00","page_url":"https://stenobird.com/podcast/the-julian-castle-show-6594550"},"episode":{"title":"How Top Brands Go Viral & Grow Sales FAST Using Micro-Influencers & Storytelling","slug":"how-top-brands-go-viral-grow-sales-fast-using-micro-influencers-storytelling","published_at":"2026-02-25T13:49:59+00:00","page_url":"https://stenobird.com/podcast/the-julian-castle-show-6594550/how-top-brands-go-viral-grow-sales-fast-using-micro-influencers-storytelling","show_page_url":"https://stenobird.com/podcast/the-julian-castle-show-6594550","url":"https://podcasters.spotify.com/pod/show/julian-castle/episodes/How-Top-Brands-Go-Viral--Grow-Sales-FAST-Using-Micro-Influencers--Storytelling-e3fi7nn","audio_url":"https://anchor.fm/s/e6c34a38/podcast/play/115989687/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-1-24%2F418749767-44100-2-a2ecf1b806eff.m4a","summary":"Lindsay Nahmiache is an entrepreneur, marketing strategist, and founder of multiple ventures, including a growth agency, an investment arm, and consumer brands. With over 17 years of experience helping companies scale, she has worked with startups, legacy brands, and even companies that reached unicorn and IPO status. In today’s episode, Lindsay joins me to break down how modern marketing strategies like storytelling, cultural relevance and AI actually drive results. She reveals how she built her agency and the importance of storytelling in the growth of a business. We dive into the biggest mistakes brands make when trying to grow, why vanity metrics don’t matter, and how micro and nano influencers can outperform celebrities when it comes to conversions and ROI. Lindsay also explains the three factors that separate brands that explode in growth from those that stay stagnant. She shares why adaptability is critical and how data-driven experimentation fuels long-term scale. Our conversation also covers trend prediction, performance PR, viral content structure, founder psychology, and the strategies behind some of today’s fastest-growing companies. Join us today as we explore storytelling, growth marketing, influencer strategy, scaling brands, founder mindset, and what it really takes to build a culturally relevant company in today’s fast-moving digital world. Lindsay Nahmiache’s Links: https://www.linkedin.com/in/lindsaynahmiache FOLLOW Julian: Follow us on Facebook: ⁠https://www.facebook.com/juliancastlex/⁠ Follow me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/juliancastlex/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow me on TikTok: ⁠⁠⁠⁠⁠…","meta_description":"Lindsay Nahmiache is an entrepreneur, marketing strategist, and founder of multiple ventures, including a growth agency, an investment arm, and consumer b…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3773,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-julian-castle-show-6594550/episodes/how-top-brands-go-viral-grow-sales-fast-using-micro-influencers-storytelling/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-julian-castle-show-6594550/how-top-brands-go-viral-grow-sales-fast-using-micro-influencers-storytelling.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}