{"podcast":{"title":"The Jira Life","slug":"the-jira-life-6424449","podcast_index_feed_id":6424449,"rss_url":"https://anchor.fm/s/e2e8159c/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/thejiralife","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/37968607/37968607-1715045311051-268b577a29811.jpg","author":"Rodney Nissen, Alex Ortiz, & Bob Wen","episode_count":185,"summary":"From the guys behind \"Apetech Tech Tutorials\" YouTube channel and \"The Jira Guy\" blog, comes a podcast that covers anything and everything relevant to being an Atlassian Admin. We cover the latest news and updates from the Atlassian ecosystem, cover best practices for your Atlassian Tools, and interview the movers and shakers within the community. Because we didn't choose The Jira Life, The Jira Life chose us.","last_synced_at":"2026-07-31T10:18:40.501040+00:00","page_url":"https://stenobird.com/podcast/the-jira-life-6424449"},"episode":{"title":"Building Atlassian Marketing from Scratch","slug":"building-atlassian-marketing-from-scratch","published_at":"2026-07-30T23:05:38+00:00","page_url":"https://stenobird.com/podcast/the-jira-life-6424449/building-atlassian-marketing-from-scratch","show_page_url":"https://stenobird.com/podcast/the-jira-life-6424449","url":"https://podcasters.spotify.com/pod/show/thejiralife/episodes/Building-Atlassian-Marketing-from-Scratch-e3mp41i","audio_url":"https://anchor.fm/s/e2e8159c/podcast/play/123555314/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-30%2Ff7ccca79-cb74-6a63-b8c4-5683edb1d1ca.mp3","summary":"What do professional dance, island living in the Azores, and Atlassian Marketplace marketing have in common? More than you’d think! In this episode of The Jira Life, we’re joined by Alicia Nemetz to peel back the curtain on what it really takes to build a marketing function almost from scratch in a small, remote-first team. Alicia takes us on a tour of some of the wildest creative projects she’s worked on for APTIS and other clients, from the story behind community-favorite swag (hello, California Streamin’ Collection!) to the creation of APTIS’ first comic volume—and what’s planned next. Beyond the fun gear, she gets real about the lessons learned along the way, including the unexpected business “ego death” of Not Another Webinar, navigating a non-traditional career path in tech, and why radically transparent, authentic marketing will always beat corporate boredom.","meta_description":"What do professional dance, island living in the Azores, and Atlassian Marketplace marketing have in common? More than you’d think! In this episode of The…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3935,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-jira-life-6424449/episodes/building-atlassian-marketing-from-scratch/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-jira-life-6424449/building-atlassian-marketing-from-scratch.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}