{"podcast":{"title":"The Jered Williams Show","slug":"the-jered-williams-show-5927862","podcast_index_feed_id":5927862,"rss_url":"https://feeds.captivate.fm/jered-williams/","website_url":"https://jered-williams.captivate.fm","image_url":"https://artwork.captivate.fm/616219dc-f7ea-4bc2-b427-22a5826ae4db/DDiDS-GCenKmwYuaxDKpWGil.png","author":"Jered Williams","episode_count":186,"summary":"Get ready to dive into the business side of plumbing with Jered Williams, Owner of a multimillion dollar plumbing company and The Wealthy Plumber coaching program. Jered, your business guru and podcast host, is on a mission to share his entrepreneurial insights and flip the script on plumber stereotypes. Forget the clichés – he's here to show you how plumbers, or anyone for that matter, can turn their businesses into goldmines. Join us for an insightful and exhilarating journey as Jered spills the beans on why plumbers often undersell themselves and sabotage their success.","last_synced_at":"2026-08-01T00:19:35.075931+00:00","page_url":"https://stenobird.com/podcast/the-jered-williams-show-5927862"},"episode":{"title":"#171 The New Marketing Strategy (That Actually Works)","slug":"171-the-new-marketing-strategy-that-actually-works","published_at":"2026-05-01T13:00:00+00:00","page_url":"https://stenobird.com/podcast/the-jered-williams-show-5927862/171-the-new-marketing-strategy-that-actually-works","show_page_url":"https://stenobird.com/podcast/the-jered-williams-show-5927862","url":"https://jered-williams.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/071d630d-8280-49cd-a547-041c8b6d898f.mp3","summary":"On this episode of the Jered Williams Show, Jered and his cohost Eddie, dive into marketing strategies for their restarted plumbing business, stressing the need for more leads alongside better triage and booking to avoid shredding opportunities, while promoting Plumbline's 24/7 answering service. They break down KPI tracking via a custom Lovable app pulling from ServiceTitan—covering spend, CPL, booking/close rates, avg ticket, and ROAS—for top sources like PPC ($114 CPL, 2.48x ROAS), local magazines (high-ticket wins), Angie leads (cheap but needing automation), and Facebook (strong booking but testing lead gen). Insights highlight fixing capacity/upsells (e.g., $99 drain cleans to $1,200 whole-home via customer education on grease clogs) over blaming leads, seasonal demand levers, and proactive scaling with data; they decide to ramp PPC budgets, optimize Angie/FB tests, train techs on estimates, and invite listeners to their $99/month school group for tools and training.","meta_description":"On this episode of the Jered Williams Show, Jered and his cohost Eddie, dive into marketing strategies for their restarted plumbing business, stressing th…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3447,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-jered-williams-show-5927862/episodes/171-the-new-marketing-strategy-that-actually-works/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-jered-williams-show-5927862/171-the-new-marketing-strategy-that-actually-works.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}