{"podcast":{"title":"The Jabot","slug":"the-jabot-1141212","podcast_index_feed_id":1141212,"rss_url":"https://atlthejabot.libsyn.com/rss","website_url":"https://abovethelaw.com/the-jabot/","image_url":"https://static.libsyn.com/p/assets/1/2/7/c/127cbf70a5a6e1cb/MAIN-ARTWORK1_1.jpg","author":"Kathryn Rubino","episode_count":228,"summary":"We are an offshoot of the Above the Law legal blog. But we are focused on the challenges women, people of color, LGBTQIA, and other diverse populations face in the legal industry. Let's be real -- it can suck out there. So we want to create a space where our community can come together share stories, find support and devise strategies. Our name comes from none other than the Notorious Ruth Bader Ginsburg and the jabot (decorative collar) she wears when delivering dissents from the bench. It's a reminder that --even when we aren't winning, we're still a powerful force to be reckoned with.","last_synced_at":"2026-07-27T16:20:18.436577+00:00","page_url":"https://stenobird.com/podcast/the-jabot-1141212"},"episode":{"title":"What Lawyers Really Need To Know About Marketing","slug":"what-lawyers-really-need-to-know-about-marketing","published_at":"2026-07-06T09:00:00+00:00","page_url":"https://stenobird.com/podcast/the-jabot-1141212/what-lawyers-really-need-to-know-about-marketing","show_page_url":"https://stenobird.com/podcast/the-jabot-1141212","url":"https://atlthejabot.libsyn.com/what-lawyers-really-need-to-know-about-marketing","audio_url":"https://traffic.libsyn.com/secure/atlthejabot/JAB221_mixdown.mp3?dest-id=655403","summary":"Summary Kathryn Rubino sits down with Deborah Farone, one of the most experienced legal marketing and business development advisors in the country, to dig into what actually drives sustainable practice growth. Farone traces her career from a PR firm handling Milbank's account in the 1990s through Chief Marketing Officer roles at Debevoise and Cravath, to running her own advisory practice today. The conversation covers what big law gets wrong about business development, why existing clients are the most overlooked growth lever, how law firms are finally starting to teach associates what was once left unspoken, and what it really means for women lawyers to develop business on their own terms. Farone also addresses the industry's consolidation wave, the squeeze on mid-size firms, and why the biggest strategic risk for any law firm right now is standing still. Key Takeaways Business development starts with strategy, not tactics. Know where you want to go before you pick any tool or activity. Most business comes from existing clients. Growing those relationships and getting referrals from them is more powerful than chasing new names. The minders/finders/grinders model is outdated. Every lawyer at every level is now expected to develop business in some form. Women who build thriving practices do it in ways that feel authentic to them — opera evenings, hikes with clients — not by mimicking someone else's playbook. The biggest risk for any law firm is complacency. GCs want firms to come to them with intelligence and AI guidance, not the other way around. Links and Resources • Above the Law • The Jabot Podcast • Farone Advisors • Breaking Ground: How Successful Women Lawyers Build Thriving Practices — Deborah Farone Keywords legal marketing, business development for lawyers, la…","meta_description":"Summary Kathryn Rubino sits down with Deborah Farone, one of the most experienced legal marketing and business development advisors in the country, to dig…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1408,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-jabot-1141212/episodes/what-lawyers-really-need-to-know-about-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-jabot-1141212/what-lawyers-really-need-to-know-about-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}