{"podcast":{"title":"The Interior Collective","slug":"the-interior-collective-5440287","podcast_index_feed_id":5440287,"rss_url":"https://feeds.castos.com/v274k","website_url":"https://theinterior.co/podcast","image_url":"https://episodes.castos.com/624743da87e631-03274611/images/podcast/covers/c1a-4oood-jpq6ng2quro0-fv0pjd.png","author":"Anastasia Casey","episode_count":114,"summary":"A podcast for the business of beautiful living presented by IDCO Studio. The Interior Collective is equal parts advisor, collaborator, and trusted friend to interior designers around the world. I’m your host, Anastasia Casey -- bringing in interior designers and industry tastemakers to provide you with actionable advice for your own practice from experts you already trust. Our star-studded lineup features industry-renowned names such as Heidi Caillier, Amber Lewis, Shea McGee, Marie Flanigan, Jake Arnold, Clara Jung, Carley Summers, Gail Davis, Lindsey Borchard, Lauren Liess, Light & Dwell, Victoria Sass, Megan Grehl and so many more. We’ve assigned each guest a specific topic for truly actionable, inspiring and strategic takeaways from each episode.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/the-interior-collective-5440287"},"episode":{"title":"Strategy First: Applying Advertising Principles to Interior Design with Kylie Bass","slug":"strategy-first-applying-advertising-principles-to-interior-design-with-kylie-bass","published_at":"2026-04-10T09:00:00+00:00","page_url":"https://stenobird.com/podcast/the-interior-collective-5440287/strategy-first-applying-advertising-principles-to-interior-design-with-kylie-bass","show_page_url":"https://stenobird.com/podcast/the-interior-collective-5440287","url":"https://theinteriorcollective.castos.com/episodes/strategy-first-applying-advertising-principles-to-interior-design-with-kylie-bass","audio_url":"https://episodes.castos.com/624743da87e631-03274611/2417826/c1e-q111wu7d09mbkvrdgd-ww4jj3ozhqp2-xwhabh.mp4","summary":"Season 8 of The Interior Collective Podcast is brought to you by Loloi.This episode is brought to you in partnership with Materio. Hi everyone, and welcome back to The Interior Collective. I’m your host, Anastasia Casey, and today I’m sitting down with Kylie K. Bass, founder of KKB Interiors. Before launching her interior design studio, Kylie built her career in advertising, working inside an industry that’s deeply rooted in strategy, messaging, timelines, and performance. In today’s episode, we’re unpacking how those skills translated into the structure, pricing, and client experience of her design practice. We talk about the surprising ways advertising thinking shows up in everything from proposals to project pacing, how designers can borrow proven frameworks from other industries without overcomplicating their business, and why clarity, not creativity, is often the thing that unlocks growth. As always, we’ll also get into the nuts and bolts. Team structure, pricing models, and how Kylie thinks about running a studio that’s both creatively fulfilling and commercially sound.","meta_description":"Season 8 of The Interior Collective Podcast is brought to you by Loloi.This episode is brought to you in partnership with Materio. Hi everyone, and welcom…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3574,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-interior-collective-5440287/episodes/strategy-first-applying-advertising-principles-to-interior-design-with-kylie-bass/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-interior-collective-5440287/strategy-first-applying-advertising-principles-to-interior-design-with-kylie-bass.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}