{"podcast":{"title":"The Intentional Fundraiser Podcast","slug":"the-intentional-fundraiser-podcast-4795105","podcast_index_feed_id":4795105,"rss_url":"https://feeds.captivate.fm/the-intentional-fundraiser/","website_url":"https://www.fundraisingtransformed.com/blog/tag/TIFP","image_url":"https://artwork.captivate.fm/b0411188-d3d0-46fa-887e-587bc9fca92f/2026-Podcast-Cover.png","author":"Tammy Zonker","episode_count":152,"summary":"Welcome to The Intentional Fundraiser Podcast. I'm your host, Tammy Zonker, and I'm thrilled you're here. I've spent nearly three decades specializing in major gifts. I’ve seen how major gifts often form the backbone of an organization’s financial stability, and yet, I know many of us find this area particularly challenging. Time and again, I’ve been approached by fundraisers and nonprofit leaders eager to establish or supercharge their major gift programs. It’s become crystal clear that there’s a growing hunger for training and expertise in this area. I’ve had the incredible privilege of working with nonprofits from all around the world helping organizations collectively raise nearly one billion dollars. During this time, I’ve developed strategies and tools that have consistently helped organizations transition their mid-level donors into major donors through meaningful engagement. It’s a process that, when done consistently, can truly catapult an organization’s major gift fundraising to the next level. Whether you’re a seasoned major gift officer looking to refine your approach, a development director aiming to build a powerhouse program, an executive director looking to scale y…","last_synced_at":"2026-07-22T02:19:21.156884+00:00","page_url":"https://stenobird.com/podcast/the-intentional-fundraiser-podcast-4795105"},"episode":{"title":"Beyond Cash: Unlocking Asset-Based Major Gifts","slug":"beyond-cash-unlocking-asset-based-major-gifts","published_at":"2026-06-09T11:15:00+00:00","page_url":"https://stenobird.com/podcast/the-intentional-fundraiser-podcast-4795105/beyond-cash-unlocking-asset-based-major-gifts","show_page_url":"https://stenobird.com/podcast/the-intentional-fundraiser-podcast-4795105","url":"https://the-intentional-fundraiser.captivate.fm/episode/beyond-cash-unlocking-asset-based-major-gifts","audio_url":"https://episodes.captivate.fm/episode/55291bc4-e96b-4b66-ae99-66ec7697d667.mp3","summary":"$5k a year. For 12 years. Then she sold her business. The fundraiser said, \"congratulations,\" and changed the subject. Sixty days later, with one different question, that same donor transferred $400,000 in appreciated stock before the sale closed. Same donor. Same relationship. Different question. This week on The Intentional Fundraiser, I'm pulling back the curtain on what most major gift teams are quietly missing in 2026: asset-based gifts. Stock. DAFs. Closely held business interests. Real estate. These are not \"planned giving department\" conversations anymore. They are the next frontier of major gifts for nonprofits of every size. In this episode, Beyond Cash: Unlocking Asset-Based Major Gifts, I walk through: → The donor signals that say \"I'm ready for this conversation\" → Two conversation openers that stay donor-centered and advisor-friendly → The four asset types every major gift officer should be fluent in → Stewardship moves that turn one complex gift into long-term partnership → The internal readiness check you can do with your CFO this week If cash giving in your shop feels flat, this is the door I want to open for you. Listen to this week's episode and share it with your CEO and finance lead. The fundraisers who get comfortable with complex gifts now will quietly outpace everyone else over the next three years. What's the one part of asset-based giving that still feels intimidating in your work? More from Tammy Zonker Author of Calling All Heroes Founder of Fundraising Transformed President of Modern Institute for Charitable Giving Learn more about the Excellence in Major Gift Fundraising Seminar Subscribe to Tammy Zonker's Scaling Major Gifts newsletter Connect with Tammy Zonker on LinkedIn Resources: Show notes, links, and resources mentioned in this epis…","meta_description":"$5k a year. For 12 years. Then she sold her business. The fundraiser said, \"congratulations,\" and changed the subject. Sixty days later, with one differen…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1258,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-intentional-fundraiser-podcast-4795105/episodes/beyond-cash-unlocking-asset-based-major-gifts/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-intentional-fundraiser-podcast-4795105/beyond-cash-unlocking-asset-based-major-gifts.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}