{"podcast":{"title":"The Instructor","slug":"the-instructor-4006714","podcast_index_feed_id":4006714,"rss_url":"https://feeds.captivate.fm/the-instructor/","website_url":"https://www.theinstructorpodcast.com/","image_url":"https://artwork.captivate.fm/fc1e0504-652f-449f-a632-031cd494a29c/dnF6a8YLBvPA_r0GmwXcuA3T.jpg","author":"Terry Cook","episode_count":269,"summary":"Holding a mirror up the the driver training industry, to help driving instructors run better and more profitable businesses as well as improving as instructors. I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business owner. To accompany the podcast there's also a premium subscription feed: https://www.patreon.com/theinstructor Here you can find weekly bonus shows, excluive discounts to CPD and all the show are early and ad free. The perfect place to start or enhance your CPD as a driving instructor.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/the-instructor-4006714"},"episode":{"title":"In Conversation With... Diana Todd - Part Two: Support","slug":"in-conversation-with-diana-todd-part-two-support","published_at":"2025-09-19T05:33:00+00:00","page_url":"https://stenobird.com/podcast/the-instructor-4006714/in-conversation-with-diana-todd-part-two-support","show_page_url":"https://stenobird.com/podcast/the-instructor-4006714","url":"https://the-instructor.captivate.fm/episode/in-conversation-with-diana-todd-part-two-support","audio_url":"https://episodes.captivate.fm/episode/f15d7c1b-53ed-4e70-bbba-81d56c2769e2.mp3","summary":"Terry continues his chat with Diana Todd, this time focusing on driving schools and the realities of running one. Diana explains why she initially resisted the idea of managing a school, and how partnering with Phil eventually led to launching Support Driving School. She opens up about the challenges of balancing fair franchise fees with meaningful training, the importance of genuine care in building a team, and how to create a culture where instructors feel supported rather than pressured. The discussion also explores the wider perception of franchises, the lessons learned from setting up a multi-car school, and even touches on Terry’s decision to step away from Support. It’s an honest, practical conversation packed with insights for anyone considering expansion or curious about the business side of being a driving instructor. Check out Support and Inspire 🔥 Get More Than Just Test Passes – Join the Premium Membership If you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you. 👉 Start your free 7-day trial now: Sign up here More from The Instructor Podcast Hosted by Terry Cook, this show is all about helping driving instructors grow their business, sharpen their skills, and look after their wellbeing. 🔗 Browse all episodes and extras: The Home of The Instructor Podcast Get the Workbook for Every Episode When you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference. Sign up f…","meta_description":"Terry continues his chat with Diana Todd, this time focusing on driving schools and the realities of running one. Diana explains why she initially resiste…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3112,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-instructor-4006714/episodes/in-conversation-with-diana-todd-part-two-support/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-instructor-4006714/in-conversation-with-diana-todd-part-two-support.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}